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Our culture and values

The culture of UPM stems from our rich 150-year-old history and our Nordic heritage. For us it means integrity, transparency, and caring — doing what is right. But why are we so passionate about our culture and values, and how do they affect ways we work every day?

Guided by our values

Our values are the foundation of who we are. They reflect and construct our culture and guide us in our daily work.  We are accountable, collaborative, performance-driven and forward-looking. We offer a safe and healthy working environment, interesting and meaningful work, good leadership, and ample career growth opportunities. We are committed to being a responsible and attractive employer, now and in the future.

Trust and be trusted

Trust is a guiding principle that shapes how we work, collaborate, and achieve together. Our people are trusted to do their work by giving them space to succeed. We keep our promises, hold ourselves and others accountable, and prioritize active listening and open, honest communication.

Achieve together

We set bold and brave targets and drive cross-organizational cooperation. We are hungry for results and give constructive and positive feedback to each other. By achieving together, we can share and enjoy the fruits of our work.

Renew with courage

We embrace change, show passion for renewal, and believe in constant evolving and adapting. We share our opinions and ideas bravely and take all opportunities to learn from our successes and mistakes.

Aiming higher mindset

Our culture of Aiming Higher sets the tone of everything we do and encourages all UPMers to further develop - both as individuals and as a company. Through company-wide dialogue with employees and discussions in management teams, we introduced key aspirational mindsets to enhance our strengths and future success. We strive to be more outward-looking, experimental, agile, and continuously build on people’s diversity.

We Aim Higher together.

Our culture and values are embedded to the everyday. Read more from our Annual report.