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Our strategy

We seek profitable, sustainable growth through performance and capitalizing on our major investments. Our strong and balanced business portfolio in renewable fibres, advanced materials and decarbonization solutions will provide us with several attractive growth opportunities in the coming years.

Perform to grow

Our top priority is to further improve our competitiveness. With timely and targeted actions, we are setting ourselves up to capture the recovery and future growth in our product markets.

Ensuring performance through people, productivity and commercial excellence

People

We take pride in enabling performance, engaging people and creating a safe working environment, while always acting with integrity. Diversity and inclusion, working conditions, learning and development, responsible leadership and our respect for people are at the core of our work. Our long-term goal is to ensure high performance and continuous professional development.

Productivity

We focus on leveraging advanced technologies, sustainable practices and strategic initiatives to improve efficiency and performance across our operations. We are taking active measures to improve productivity to ensure the competitiveness of our businesses and support our growth ambitions.

Commercial excellence

We focus on optimizing commercial interfaces and supporting processes to ensure security of supply and an enhanced customer experience for our customers. This is part of our continuous drive to maintain and grow earnings. We concentrate on recognizing growth opportunities and identifying the best means for commercial success.

Strong market position

UPM’s strong and balanced business portfolio in renewable fibres, advanced materials and decarbonization solutions provides us with a number of attractive growth opportunities in the coming years. With head office in Finland, our main markets are in Europe, Asia and North America.

Scaling business through sustainability and innovation

Sustainability

The UPM Code of Conduct underlines our commitment to integrity and responsible operations. Our strategy guides us to achieve our 2030 sustainability targets and contribute to the UN Sustainable Development Goals (SDGs). We create value from renewable and recyclable materials, reduce our environmental footprint and enhance our positive societal impact.

Innovation

Sustainability, circular economy and our customers are at the heart of innovation at UPM. We harness new ideas and develop new business and products from renewable raw materials that contribute to the ever-growing need for more sustainable materials. We innovate climate positive products and turn them into scalable business opportunities.

UPM's business portfolio

Decarbonization solutions

UPM’s wood-based renewable biochemicals replace fossil-based materials in packaging, PET bottles, cosmetics, pharmaceuticals, textiles, detergents, rubbers, resins, and more. Our renewable diesel is suitable for all diesel engines, and renewable naphtha serves as a biocomponent for gasoline. Our CO2-free electricity supports the decarbonization of energy systems, and we explore opportunities in the electrification of society. 

UPM Biochemicals

UPM Biofuels

UPM Energy

Advanced materials

UPM’s advanced materials deliver value-added technical solutions for a variety of growing applications, including paper and film labels, graphics solutions, flexible packaging and labeling. Our plywood is ideal for construction, vehicle flooring, and LNG shipbuilding.

UPM Adhesive Materials

UPM Specialty Papers

UPM Plywood

Renewable fibres

UPM’s renewable fibres cover a wide range of applications, providing pulp grades well suited for tissue, specialty papers, packaging papers, graphic papers and board. We also offer sawn timber that is perfect for joinery, packaging, furniture, planing and construction.

UPM Pulp

UPM Timber

Communication papers

UPM’s communication papers offers the widest range of magazine papers, newsprint and fine papers. These products are ideal for advertising and publishing as well as for everyday use in homes and offices.

UPM Communication Papers