UPM Stakeholder Relations is dedicated to stakeholder engagement and brand and reputation to safeguard UPM success. The function consists of different areas of expertise – brand and communications, responsibility, and public and media relations – and uses its combined know-how to deliver competitive advantage to UPM.
Stakeholder Relations is integrated into business decision making and supports the needs of each business. The dedicated teams within the function act as centres-of-excellence in their respective area and provide expertise for achieving both group and business related goals.
UPM’s most important stakeholders are customers, investors and financiers, employees, suppliers, local communities, authorities and key decision makers, the media and nongovernmental organisations.