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Carbon offsetting
This is the process of reducing or removing carbon dioxide (or equivalent), e.g., by planting trees or storing carbon dioxide in geological deposits, in order to balance the carbon dioxide that is emitted from a process. This is done in order to compensate for, or to ‘offset’ the carbon created by an organisation’s activities.
Comment: It should be noted that the use of offsetting for products is becoming increasingly scrutinised and, in some cases, not accepted when it comes to advertising and related claims. It seems likely that offsetting to claim carbon/climate neutrality will be banned under the EU’s proposed Green Claims Directive.
UPM’s position on carbon neutrality and offsetting must be specified case by case. Always consider the variables mentioned in the Practical Instructions Guideline.
Carbon, Climate and Life Cycle Assessment