My fourth and final rotation happened in collaboration with Raflatac, where I was exposed to a commercial domain that was entirely new to me. I analysed data related to customer interactions with Raflatac’s digital platforms and had the opportunity to engage directly with customers and external partners. These efforts support Raflatac’s commitment to customer-centricity and the growing emphasis on data-driven decision making to enhance digital customer experiences. However, this rotation was not a solo endeavour. Throughout the process, the guidance and support I received were essential in building confidence and visibility in this new environment. Overall, this rotation was filled with opportunities, trust, excitement, and learnings, for which I am truly thankful.
Despite being assigned to a specific business area in each rotation, the Programme allowed me to visit several mills across different businesses. I learned more about their operations and discussed how AI projects could enhance their production processes. These interactions with various businesses were a fantastic aspect of participating in the Graduate Programme from a global function.
Growing with UPM's Values
What I have greatly appreciated at UPM are the colleagues and responsibilities entrusted to me from the start. Despite cultural and technical background differences, I have been warmly welcomed, respected, and valued in all business areas and teams, with the autonomy and support to lead innovative projects that can impact multiple mills and transform business models—truly reflecting UPM's values of “Trust and Be Trusted” and “Achieve Together”. Another element that I appreciate at UPM is the continuous learning culture, which has encouraged me to learn and develop new skills that are relevant for my professional future.
In conclusion, I am extremely pleased with my journey throughout the UPM Graduate Programme and excited about the future as I transition into new responsibilities within the company.
Interested in the programme? Read more at upm.com/graduate