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Improved user experience through UPM Raflatac's cutting edge smart label solution for e-commerce

Press Release 4.2.2019 11:00 EET

(UPM Raflatac, Helsinki, 4 February 2019 at 11:00 EET) - UPM Raflatac has successfully completed the first pilot of its new smart label solution, RafMore for e-commerce. These smart labels use Internet of Packaging (IoP) technology to log and share information about packages during the delivery process. The new e-commerce solution was piloted on UPM Raflatac's shipments on various routes throughout Europe. The pilot demonstrated that the solution provides full interoperability between supply chain stakeholders without requiring heavy IT integration. 

The RafMore label adds transparency, reduces inefficiencies and waste, and improves the user experience for e-retailers, logistics providers and consumers. The information attached to the label can be updated online or by scanning the code without needing to print a new label for the package. For example, designated users can reset a delivery address and time, which saves time and reduces the carbon footprint generated by failed delivery attempts.

As e-commerce purchases rise, brands are looking for new ways to interact with their customers outside of the point of sale. Consumers want to easily make returns, reorder and give immediate feedback if there are any issues with the shipment. This can now be done just by scanning the RafMore label with a mobile device.

The label adds interoperability between the many proprietary track and trace systems used during package shipments.

"We don't want to build a new tracking system or replace existing systems. We want to pull all the information from the supply chain together in one place and this way increase transparency," says Sami Poukka, Vice President for Global Business and Segment Development at UPM Raflatac.

For the final phase of testing before the commercial launch later in 2019, UPM Raflatac will recruit e-commerce retailers to test the solution with actual orders and customers.

UPM Raflatac's smart label solution RafMore is already in use for applications such as origin tracking, inventory management, product authentication, and brand promotion. UPM Raflatac uses Magic Add Ltd.'s IoP platform to issue the unique digital identities and process all the data generated by RafMore smart labels. For more information, please visit: www.rafmore.com

For further information please contact:
Sami Poukka, Vice President, Global Business and Segment Development, UPM Raflatac, tel. + 358204168100
Charlotte Junnila, Communications Manager, Magic Add Ltd. tel. +358(0)408574008, charlotte.junnila@magicadd.com

UPM, Media Relations
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media@upm.com

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Magic Add Ltd.
Magic Add is the Smart Packaging Platform. We provide the technology to protect, promote, and track your products with your existing packaging. Based in Finland, Magic Add partners with leading packaging manufacturers and global consumer brands. With applications in marketing, manufacturing, and logistics, Magic Add's technology can be used to combat a diverse range of issues such as counterfeit goods and waste. Find out more about Magic Add and the Internet of Packaging at http://www.magicadd.com/.

UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10,5 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com

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