(UPM, Augsburg, 24 June 2015 at 13:00 CET) –
UPM believes in the future of print and its effective coexistence with digital
media. Print does not compete with other media channels, but fits in
seamlessly.
Performance papers for competitive print
products
By introducing UPM
Valor, UPM
Impresse and UPM
ReCat to the market, UPM created new, high quality printing papers
specialised on the needs of magazine publishers and advertisers. All performance
papers reduce mailing and delivery costs while being more sustainable which
increases the competitiveness of our customers. The papers are ideal for
publications and print products that demand premium quality.
UPM Valor for example is comparable to
reference products regarding quality and its characteristics but up to 15%
lighter in basis weight. Thanks to the efficient use of raw materials this
innovative paper has lower impact on the environment.
“UPM Valor combines our know-how and high
quality materials. We took a great step forward in the advancement of our
traditional paper products,” explains Product Portfolio Manager Antti
Pokkinen.
Other UPM performance papers also distinguish
themselves through the combination of high quality and cost efficiency. Due to
using little raw materials as well as the special properties of the papers, the
environmental footprint is significantly smaller making UPM one of the leading
manufacturers regarding sustainability.
“Our performance papers were developed
according to existing demand. Printed publications have to keep up with other
media products, thus our customers expect cost-efficient paper deliveries,” says
Antti Pokkinen.
Always the perfect match for digital
printing
The UPM Digi papers cover the whole range of
digital end uses since they are available in a variety of categories that were
developed for special requirements and printing technologies. By using UPM Digi
papers the advantages of digital printing can be fully exploited. They are
available woodfree uncoated (WFU) and woodfree coated (WFC), covering a wide
spectrum of basis weights starting from 80 to 350 g/m².
“One of our new UPM Digi papers is UPM
Digi Fine jet – a completely new paper quality especially created
for high-speed inkjet printing. UPM Digi Fine jet is characterized by a quick
absorption and fixation of ink, high surface smoothness and an excellent
opacity. It is suitable for advertising materials, inserts, mailings, balance
sheets, supplements, reports and other official documents,” states
Ansgar Reiners, Product Portfolio Manager.
For dry toner applications UPM offers a diverse
selection of coated papers, UPM
Finesse for example, which can be used for photo books and other
high quality products. The product range for woodfree uncoated and recycling
papers was expanded by the products of the Digi Fine series.
UPM delivers numerous converting options for
the UPM Digi papers, such as a special cutter which guarantees the highest
angular and cutting accuracy in various format sizes.
Sustainability – a basis for business
success
Publishers, printing houses and advertisers
focus on reliable, safe and sustainable products. This includes printed
materials. Consumers and readers are highly interested in environmental issues
and actively seek for information. Paper is the best example of a Biofore
product: It is manufactured using renewable raw materials and therefore
sustainable by nature.
For further information please
contact:
Antti Pokkinen, Product Portfolio
Manager, UPM Paper ENA, tel. +49 821 3109-7208![]( "Call: +49 821 3109-7208")
Ansgar
Reiners, Product Portfolio Manager, UPM Paper ENA, tel. +49 4963
401-1601![]( "Call: +49 4963 401-1601")
UPM leads the reformation
of the bio and forest industries. We are building a sustainable future in six
business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM
Paper Europe and North America and UPM Plywood. Our products are made of
renewable raw materials and are recyclable. We serve a global base of customers.
We employ approximately 20,000 people and our annual sales are approximately EUR
10 billion. UPM's shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore
Company – www.upm.com
UPM Paper ENA (Europe & North
America) is the world’s leading producer of graphic papers, serving
customers in Magazine Publishing & Advertising, Merchants, Home &
Office, and Newspaper Publishing. A leader in sustainable and high performance
papers, UPM Paper ENA’s production is located in Finland, Germany, the United
Kingdom, France, Austria, and the United States. To learn more about UPM Paper
ENA visit: www.upmpaper.com or follow us
in Twitter www.twitter.com/UPM_Papers