UPM.COM

Purpose and strategy

We are well positioned to respond to global megatrends and growing demand for renewable products. We enable our customers and consumers to make more sustainable choices.

Our purpose

We create a future beyond fossils.

 

Our Biofore strategy

Biofore strategy drives our transformation as a bioeconomy frontrunner. We seek sustainable growth. High performance, innovations and world leading responsibility are the cornerstones of our strategy. Our renewable and recyclable products respond to many global challenges, such as climate change and resource scarcity.

 

The Biofore strategy has driven our transformation for more than 10 years and the change continues with accelerating pace. We have the right operating model and nurture a culture of high performance and integrity. We are the leading company in responsibility.

With consistent innovation work, we provide our customer and consumers completely new solutions, creating new profitable growth businesses. Through effective capital allocation we have achieved a nearly debt-free balance sheet and improved our business portfolio.

We are in a great position to create value to our shareholders and the society, as a company and through our products and solutions. We create a future beyond fossils.

 
 
 
 

Our spearheads for growth

We have selected three focus areas for significant growth in the coming years. Key factors for these spearheads are significant growth potential and our competitive advantage based on deep knowhow and high barrier to entry.

 

High value fibre

Global consumer megatrends and the need to find more sustainable alternatives for fossil-based materials support demand growth for market pulp. The requirements for competitive greenfield pulp operations are difficult to meet and provide a lasting competitive advantage. We are in an intensive phase of building a world-scale pulp mill in in Paso de los Toros in Uruguay and a highly efficient pulp terminal at the Montevideo port.

UPM Pulp

Molecular bioproducts

Significant new business opportunities lie in decarbonising traffic with renewable fuels and providing sustainable alternatives for fossil-based chemicals in consumer products. Access to sustainable feedstocks, proprietary technology concepts and high-quality, high-impact products are expected to provide a lasting competitive advantage.

We are building a next generation biochemicals refinery in Leuna, Germany. We have also started the basic engineering phase of a new biofuels refinery that would scale up our highly successful biofuels business.

UPM BiofuelsUPM Biochemicals

Specialty packaging materials

Global consumer megatrends are driving demand for sustainable labelling and packaging solutions. Our focus is on expanding their current production units and customer reach, and on continuously developing the product portfolio. Our strong position and innovations in these technically demanding and fast-growing niche segments of the packaging value chain provide attractive growth opportunities.

UPM Raflatac UPM Specialty Papers