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UPM Raflatac at drinktec 2017 - Showing the latest trend-setting label advances for wine, spirits and craft beverages

Press Release 6.9.2017 12:00 EEST

(UPM Raflatac, Helsinki, 6 September 2017 at 11:00 EET) - UPM Raflatac will be present at drinktec 2017 at the Messe München exhibition site in Munich, Germany on 11-15 September 2017. Experts from the global self-adhesive label stock and shrink sleeve supplier will be showing the latest advances in differentiation for wine, spirits and craft beverages.

Brand affinity for craft beverages

Consumer spending on craft beverages is linked to a close affinity with the story behind the brand. UPM Raflatac offers an extensive range of graphic canvases for brands to relate their craft roots with a natural, authentic and distinctive look.

UPM Raflatac's solutions include tactile and textured papers and foils as well as clear, white, and metallized films. These materials support unique brand stories that move products from shelves to bar tables and shopping baskets.

VANISHTM for cans, shrink sleeves for a 360° sales pitch

The near-invisible VANISHTM label film creates the ultimate 'no-label look' for innovative, high-quality decoration. More than this, it solves the problems associated with large minimum order sizes for pre-printed drink cans and bottles. This makes VANISHTM the ideal solution for outstanding visual branding on craft, limited edition and seasonal beverages. VANISHTM is fully compatible with aluminium can recycling.

UPM Raflatac will also be highlighting its RafShrink range of shrink sleeve films for 360° product decoration. PETG TDO, TDO PO and MDO sleeve alternatives answer a variety of needs - small order sizes, maximum productivity, superior shelf-appeal and the highest yield of pure PET from bottle recycling.

Ice and Ice Premium: enduring beauty, repeated sales

UPM Raflatac's Ice and Ice Premium wine labeling materials resist bubbling, creasing and edge-lifting in humid wine chillers. Ice Premium products additionally keep their opacity on ice. The label face, inks, varnishes and embellishments look solid and vibrant to the very last drop, stimulating repeated sales.

"At drinktec 2017, UPM Raflatac is right on trend to help designers, printers and brand owners set the trend," emphasizes Jay Betton, Segment Manager for Wine, Spirits & Craft Beverage, UPM Raflatac EMEIA. "In the competitive beverage sector, our paper and film label materials as well as shrink films introduce a look and feel that differentiates one bottled beverage from numerous others similar in size, shape, and colour. Our VANISHTM film now makes it possible to label aluminium cans without impacting the recycling process. And compared to pre-printed cans, VANISHTM allows craft brewers to produce smaller batches, limited or seasonal editions and event-specific messages. We've also delivered the added value that premium wine brands are looking for, with the enduring premiumization made possible by our beautiful Ice and Ice Premium labelstocks."

Meet our labelling experts at drinktec 2017 in Hall A2, Stand No.10!

Photos can be downloaded at the UPM Photo Library »

For further information please contact:
Jay Betton, Segment Manager Wine, Spirits & Craft Beverage, UPM Raflatac, tel. +44 7774 600690

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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