ON chairs made of UPM Grada receive Interior Innovation Award 2014

(UPM, Lahti, 7 January 2014 at 10.00 EET)  – The ON series of chairs, made of UPM Grada and designed by Tapio Anttila, have been awarded the renowned Interior Innovation Award 2014. ON chairs speak for functionality, starting from the ecological choice of UPM Grada as the raw material.  Innovative use of UPM Grada and the manufacturing environment of the ON chairs have opened new viewpoints to functional furniture.

”In addition to usability, also raw materials, manufacturing process and recyclability – the whole life cycle of the product – is part of functionality. When the product is not only aesthetic and usable but also ecological and ethical, it can be truly called functional. The products have to live up to our values”, describes Tapio Anttila his design philosophy.

The ON product family is a result of collaboration between Finnish furniture manufacturer Pedro and designer Tapio Anttila. The ON chairs have received recognition for their design and functionality ever since the introduction of the series.

ON chairs will be exhibited by Pedro at the imm Cologne international furnishing show in Germany on 13-19 January 2014 (stand E041 at hall 11.1).

For further information please contact:
Mr Mikko Tilli, Manager, UPM Grada, tel. +358 40 674 3809

Interior Innovation Award is one of most renowned design awards in the interior furnishing industry worldwide. The award was established in 2002 and is awarded by the German Design Council for first-class innovative achievement in interior furnishing.
www.german-design-council.de

UPM Grada is a new thermo-formable wood material for the form pressing industry. Grada technology revitalises the forming of wood with heat and pressure and opens up new opportunities for designs not achievable with traditional methods. UPM Grada’s unique forming properties enable high quality and ecological designs which are also visually appealing.
UPM Grada – Safe, Durable, Ecological
www.upmgrada.com

Pedro is a Finnish manufacturer of design furniture featuring Tapio Anttila as the head designer. Pedro is also a leading manufacturer of special furniture and has for example supplied furniture to some of the world’s largest cruise ships.
www.pedro.fi

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The Group employs around 22,000 people and our annual sales exceed € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com

 Tapio Anttila and the ON chair