UPM challenges startups to view forest from a new perspective


UPM will present three tangible challenges at Slush


  • Circular economy challenge. Making good use of forest industry side streams is one of the most promising opportunities to develop new business based on circular economy. Our aim is to reduce waste and find new solutions within all our businesses. We challenge startups to develop new ideas and opportunities for using sludge, ash and, in particular, waste heat derived from the pulp and paper process.
  • “Use the forest” challenge - UPM Wood Sourcing and Forestry will present a tangible challenge to application developers: We are looking for start-ups to build innovative mobile solutions for the new generation of forest owners. The aim is to step out of the traditional way of thinking and communicating forest management.
  • “Spot the species” challenge - UPM is also looking for mobile game developers together with Guides and Scouts of Finland. We want to create a mobile game that motivates the younger generation to learn about forests and the opportunities they offer from a completely new perspective. 

Do you have a proposal for co-operation with UPM? Contact us or come meet us at Slush!

Contact person for the side stream challenge: Esa Laurinsilta, Director, Strategic Partnerships, Technology, Tel. +358 (0)40 821 0350

Contact person for the UPM Wood Sourcing and Forestry challenges (“Use the Forest!” & “Spot the Species!”) Paula Savonen, Manager, Marketing & Customer Support, Wood Sourcing & Forestry, UPM, tel. +358 (0)400 343 851


UPM at Slush
UPM at Slush