Lifelong stewardship

For us, product stewardship is about much more than just making sure that our products are sustainable and safe to use. Product stewardship has a very broad meaning at UPM: with our ecodesign approach, we want to make sure that we not only minimize the environmental effects of our production, but also that our products can start a second life when they reach the end of their life cycle– and that we can prove this.

  • Global megatrends are driving demand for sustainable and safe solutions
  • Renewable wood and recyclable products reduce the world's dependency on fossil-based and other non-renewable raw materials
  • Sustainable and safe solutions
  • Taking care of the entire lifecycle
  • New wood-based businesses
  • Products are made of renewable and biodegradable raw materials and are recyclable
  • Ecodesign approach, that covers the entire value chain from the procurement of raw materials to end products and their afterlife, for all products
  • Restricted Chemical Substances List and certified management systems
  • Open and transparent product communication through ecolabels, certificates and product declarations
  • Focus on 2030 target: all applicable products eligible for ecolabelling

​We take product stewardship a step further

Our products are made from renewable, recyclable and biodegradable materials, creating a solid basis for responsible product stewardship.

We take product safety very seriously. We have created our own Restricted Substances List (UPM RSL) to protect the environment and to ensure the safety of our products. In practice, our RSL list helps us to minimize the use of hazardous substances, chemicals and additives in our production. Substances of very high concern (SVHC, as defined by REACH) are not used in the manufacture of our pulp, paper, plywood and timber products. Our products are well suited for recycling thanks to their main raw material – renewable wood. As part of our ecodesign approach, we actively look for innovative ways to recycle our products at the end of their life.

We offer product declarations and environmental data for all our products, thus providing our customers with easy access to any information they might need related to the sustainability of our products and supply chain. Our products have been granted several ecolabels, including the EU Ecolabel and The German Blue Angel. UPM’s production sites, as well as its wood-sourcing and forestry operations, have a verified environmental management system in place, and all mills using wood raw material apply PEFC and/or FSC®-certified chain-of-custody systems, or both.

Our Biofore story continues through the Responsible FibreTM verification of a high performance UPM office paper range, creating a smart choice for a "New Future".  New Future office papers is the first product range to carry the new Responsible FibreTM trademark adopted by us. 

This new trademark innovatively combines our environmental responsibility and social responsibility into one cohesive philosophy followed throughout the product lifecycle. Responsible FibreTM is truly unique; it shows our commitment to ensure that all products carrying the trademark comply with the industry's most demanding responsibility criteria.


Responsible Fibre


The shape of the future is circular


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