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UPM Raflatac launches new film labeling solutions for APAC's rapidly growing POP-Up label market

Press Release 10.4.2019 7:00 EEST

UPM Raflatac is committed to delivering innovative, functional and high-performance film labels. It is now announcing the launch of the new eye-catching POP-Up labeling solutions for the APAC region. The labels attach to various packaging solutions as a 3D pop-up label on the top or side of products, enabling them to stand out from other competition on the shelves. These exceptional labeling solutions are applicable across multiple end-uses in the food, beverage, home care and personal care segments.

Featuring clear, white and metallized faces with a water-based adhesive these POP-Up labels answer to the growing demand for POP-Up labels across the region. Customers are increasingly looking for new innovative ways to differentiate from the competition and POP-Up labels from UPM Raflatac give brand owners that possibility. "The demand for promotional POP-Up labels is spreading throughout the region at an exponential rate and UPM Raflatac now provides customers with an excellent stand-out product for answering to this trend", says Junion Zhao, Director, Films Business, APAC, UPM Raflatac.

Ideal for labeling various substrates including glass, plastic, metal and paper the unique water-based RP799 adhesive ensures strong adhesion, even on small diameter containers. "Due to the well-balanced recipe of this UPM Raflatac adhesive the labels will peel off cleanly without any residue left on the surface of the substrates", comments Jefferey Wu, R&D Manager, APAC region. Another quality indicator of the labels is the resilient stiffness of the PET face material which gives the POP-Up labels an excellent reshaping performance. The labels will keep their shape through any transportation and storage conditions. 

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For further information please contact:

Malin Haraldson
Marketing & Communications Manager
South East Asia Pacific, UPM Raflatac
Mon-Fri 9.00-18.00 CST
tel. +86 137-3260-7254
malin.haraldson@upm.com

UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com

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