(UPM Raflatac, Helsinki, 7 February 2019 at 11:00 EET) - UPM Raflatac is committed to labeling a smarter future beyond fossils with its PE Lite range of sustainable solutions for the European food, home, and personal care markets. PE Lite offers new ways for brands to achieve their sustainability objectives by reducing material use and optimizing resources.
The PE Lite range is a great example of sustainable product design, providing brand owners with an immediate answer to increasing customer demand for more sustainable materials. PE Lite is thinner and lighter than traditional PE film, with a thinner face material and liner and lower coat-weight adhesive. By choosing from the PE Lite range, brand owners can become leaders in sustainable product labeling, differentiating themselves from the competition while also boosting productivity across the value chain. There are economic benefits too: as PE Lite products are thinner you get more labels per roll and longer roll lengths, resulting in fewer roll changes and less downtime. Additional benefits include energy savings, reduced waste, and lower transportation costs.
"The PE Lite range is our answer to the clear market demand to reduce packaging materials, enabling brand owners to optimize raw material use and make sustainability gains by reducing their environmental footprint," explains Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac. "The range allows brands to take their packaging designs to the next level while improving productivity and demonstrating their commitment to sustainable packaging."
For further information please contact:
Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac, tel. +358 40 542 9735
UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at www.upmraflatac.com.
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com