UPM Raflatac is labeling a smarter future at Andina Pack 2017

Press Release, Product news 31.10.2017 18:00 EET

(UPM Raflatac, Mills River, NC, USA, October 31, 2017 at 18:00 EET) - At this year's Andina Pack in Bogota, Colombia from November 7-10, UPM Raflatac is labeling a smarter future through its sustainable packaging solutions and innovative technologies designed to educate brand owners on industry-leading packaging decoration methods that can elevate their brands.

When paired with the right package, high quality label materials help brands stand out on the shelf and grab consumer attention - and UPM Raflatac's paper and film products for craft beer, food and beverage to home and personal care containers outshine the rest. Show attendees are invited to visit UPM Raflatac at booth 2610 in the Materials and Containers Pavilion (Hall 18-23) to see its new brand promise labeling a smarter future in action!

The company has partnered with Clemson University in the United States to develop their first-ever RafStore Virtual Reality tool, which is an interactive consumer shopping experience completed with education, engagement and entertainment. Within the RafStore, players can "shop" virtual store shelves stocked with a variety of beverages and home and personal care items - and see for themselves how important the label is when choosing a product.

UPM Raflatac will also feature the new RafMATCH UP game, where booth visitors will have the opportunity to become a certified "Film Superstar" by correctly choosing the best film label material for each personal care container type.

Labels matter and that is why the company wants to help its customers and brand owners to make sustainable choices when selecting label materials. As a part of the company's commitment to sustainability, they will be demonstrating the Label Life concept, an environmental life cycle assessment tool that helps customers and end-users understand the impacts of different label materials.

Continued growth in South America with new terminal in Chile
UPM Raflatac recently announced it be expanding its presence in the Latin American pressure-sensitive label market with the opening of a new slitting and distribution terminal in Santiago, Chile in early 2018. This new terminal will allow UPM Raflatac to improve its service capabilities and offer an expanded range of paper and film products to customers in the region, particularly in the wine and craft beverage segments.

"We want to develop labeling solutions that help brand owners, businesses and customers increase their impact, sales and operational efficiency," says Andreu Gombau, Director, Sales, South America, UPM Raflatac. As we continue to grow in South America with the opening of our new Chilean terminal, we will be there to meet brand owners' needs by offering them high quality products and world-class service."

Don't miss us at the Speakers Corner!
Andina Pack attendees are invited to join UPM Raflatac for the "Speakers Corner" in the Edificio Conector Sur on Tuesday, November 7 at 3:00 p.m. to learn about consumer goods packaging trends. In today's world, brand owners are relying on innovative packaging that "sells itself" and helps differentiate their products on the shelf. Package design and decoration are critical factors in attracting consumer attention and encouraging the all-important impulse buy.

Be sure to stop by booth 2610 in the Materials and Containers Pavilion (Hall 18-23) to see how UPM Raflatac is "labeling a smarter future"!

Learn more about the immersive experiences and innovative products featured at UPM Raflatac's Andina Pack booth »

Click here to download hi-res images » http://pet.upm.com/l/VqPxhv6-NNw7

For further information please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-17.00 ET
tel. +1 828-275-7261

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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