Think outside the package with UPM Raflatac at Pack Expo Las Vegas

Press Release, Product news 19.9.2017 18:00 EEST

(UPM Raflatac, Mills River, NC, USA, September 19, 2017 at 17:00 EET) - At this year's Pack Expo in Las Vegas, Nevada, UPM Raflatac is thinking outside the package through innovative technologies designed to educate brand owners on industry-leading packaging decoration methods that can elevate their brands.

When paired with the right package, high quality label materials help brands stand out on the shelf and grab consumer attention - and UPM Raflatac's paper and film products for craft beer, food and beverage to home and personal care containers outshine the rest. Show attendees are invited to visit UPM Raflatac at booth 6363 in the Lower South Hall of the Containers and Materials Pavilion see their paper and film materials and sustainable packaging solutions in action!

Labeling a Smarter Future
UPM Raflatac is bringing a set of educational tools that will provide unique, immersive experiences to anyone that wishes to try them.

The company has partnered with Clemson University to unveil their first-ever RafStore Virtual Reality tool, which is an interactive consumer shopping experience complete with education, engagement and entertainment. Within the RafStore, players can "shop" virtual store shelves stocked with a variety of beverages and home and personal care items - and see for themselves how important the label can be when choosing a product and the capabilities different label materials have at capturing consumers' attention.

They will also premiere their RafMATCH UP game, where booth visitors will have the opportunity to become a certified "Film Superstar" by playing the game and correctly choosing the best film label material for each personal care container type. Players who score high enough on this tablet-based game will win a pair of stylish #FILMSUPERSTAR sunglasses.

Labels matter and that's why sustainability is at the core of Labeling a Smarter Future. As a part of UPM Raflatac's commitment to sustainability, they will be showcasing Label Life, an environmental life cycle assessment tool that helps customers and end-users understand the impacts of different label materials.

Witness sustainability by design in action
Visit UPM Raflatac's booth to see first-hand the company's commitment to sustainability. Their new RW85C wash-off adhesive - paired with clear and white film face materials - has met the Association of Plastic Recyclers' requirements for PET bottle recycling. UPM Raflatac will be applying some of these labels to bottled water right before your eyes at the booth.

Don't miss us on the Innovation Stage!
Pack Expo attendees are invited to join UPM Raflatac on the Innovation Stage at booth C-1045 on Wednesday, September 27 at 12:00 p.m. to learn about consumer goods packaging trends. In today's world, brand owners are relying on innovative packaging that "sells itself" and helps differentiate their products on the shelf. Package design and decoration are critical factors in attracting consumer attention and encouraging the all-important impulse buy.

"UPM Raflatac is leading the way in educating brand owners, businesses and customers on the latest trends in the industry and providing them with innovative solutions," says Mark Pollard, Senior Vice President, Global Films SBU & Americas Region, UPM Raflatac. "But we are also educating the future of our industry through our partnership with Clemson University. The students who worked on our Virtual Reality RafStore experience are gaining valuable tools and experience for their packaging-related careers."

Be sure to stop by booth 6363 in the Lower South Hall of the Containers and Materials Pavilion to see how UPM Raflatac is thinking outside the package and Labeling a Smarter Future!

Learn more about the immersive experiences and innovative products featured at UPM Raflatac's Pack Expo booth »

Click here to download a hi-res images » http://pet.upm.com/l/VqPxhv6-NNw7

For further information please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-17.00 ET
tel. +1 828-275-7261

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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