Henkel announced as winner of the 2017 RafCycle® Award

Press Release 27.9.2017 18:00 EEST

(UPM Raflatac, Helsinki, 27 September 2017 at 17:00 EET) - UPM Raflatac has announced Henkel as the winner of the RafCycle® Award at Labelexpo Europe 2017 in Brussels. The RafCycle Award is presented in recognition of excellence in recycling and environmental performance.

Henkel has demonstrated great commitment to improving the environmental performance of self-adhesive labeling and promoting the sustainability of the labeling business. Both Henkel and UPM share common values of driving sustainable business and the circular economy, including having the concrete target of zero waste to landfill.

"We're very proud to receive the RafCycle Award, as it recognizes our commitment to working with partners along the entire value chain to create sustainable value," says Jens Hainmueller, Head of International Packaging Development for Henkel's Beauty Care business unit. "Our partnership with UPM Raflatac gives label liners a second life, as they can be recycled to produce new paper materials. It's a great example of how we use our technologies and expertise to develop future-oriented solutions with partners who share our commitment to leadership in sustainability."

"Henkel has an important role in the labeling value chain, both as a raw material supplier and as a label end-user. This makes Henkel a special partner for us and the RafCycle program is a vital element of our cooperation," says Juha Virmavirta, Director, RafCycle solutions, UPM Raflatac. "We both see sustainability as a key for success and a driver of innovation. Our recycling partnership is a concrete example of this."

Henkel and UPM Raflatac deepen their cooperation

Henkel and UPM Raflatac continue to strengthen their collaboration. The Henkel beauty care factory in Maribor Slovenia has just joined UPM Raflatac's RafCycle program.

The RafCycle concept is giving new life to self-adhesive label waste that would otherwise be landfilled. In this latest success, UPM collects used label release liner from Henkel and recycles it into new graphic printing paper for books and magazines at the UPM Plattling paper mill in Germany. From Maribor this means roughly ten truckloads of material annually.   

"Henkel has generated nearly 500 tons of siliconized glassine label liner waste at its Wassertrüdingen facility in Germany and Magyarorszag facility in Hungary. Henkel Maribor is now the third Henkel location to join the RafCycle concept. We are delighted that a major company like Henkel sees the value of our concept and that we are able to support Henkel in executing their sustainability strategy", says Virmavirta.

Photo can be downloaded at the UPM Photo Library>>

For further information please contact:
Juha Virmavirta, Director, RafCycle Solutions, UPM Raflatac, tel. +358 20 416143

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

Follow UPM Raflatac on Twitter | LinkedIn | Facebook | YouTube | Instagram

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | upmbiofore.com