UPM Raflatac partners wine industry leaders on sustainability at Vinitaly 2017

Press Release 10.4.2017 11:00 EEST

(UPM Raflatac, Helsinki, 10 April 2017 at 10:00 EET) - UPM Raflatac is partnering with leading Italian wine producer Cielo e Terra and the world's largest natural cork supplier, Amorim Cork, to promote sustainability in the wine industry at the 'Freschello for Forests' event at Vinitaly 2017. Vinitaly is the world's largest wine exhibition and takes place in Verona, Italy on April 9-12.

The highlight of the event will be the launch of a Freschello wine bottle on the Cielo e Terra stand. The bottle incorporates an FSC® certified label and promotes UPM Raflatac's Rafcycle® concept as a solution for recycling label waste.

"UPM Raflatac's eco-design approach focuses on the whole label lifecycle. We know the biggest environmental impacts are related to raw material sourcing and what happens to the material at the end of its lifecycle - landfill, incineration or recycling. Close cooperation with our partners and suppliers is an important part of this approach. We cooperate with FSC through our chain of custody to safeguard sustainable sourcing for our papers. We collaborate with forward-thinking partners like Cielo e Terra to find recycling solutions via our innovative RafCycle concept," says Robert Taylor, Director Sustainability, UPM Raflatac.

Sustainability is high on the agenda in the wine industry, and company partnerships are vital to the development of sustainable packaging solutions.

"By taking a proactive approach and working together, we can understand our environmental impacts and find innovative ways to solve the challenges we face," says Stefano Pistoni, Business Development Manager, Wines & Sprits, UPM Raflatac. "The label offers a good platform to tell our sustainability story to consumers, raise awareness and therefore make it possible for everyone to make sustainable choices."

Join us at Enolitech stand 13 in Hall F.

For more information, please contact:
Stefano Pistoni, Business Development Manager, Wines & Sprits, UPM Raflatac, tel. +39 039 95 22 11

Download the case study: Assessing the lifecycle of a wine bottle »

High-resolution photo can be downloaded at the UPM image bank »

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Our logo license number is FSC®-C012530. Find out more at www.upmraflatac.com.

Follow UPM Raflatac on Twitter | LinkedIn | Facebook | YouTube | Instagram

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | upmbiofore.com