Command attention on the shelf with UPM Raflatac's craft beverage label solutions

Press Release, Product news 4.4.2017 18:08 EEST

(UPM Raflatac, Mills River, NC, USA, April 4, 2017 at 17:00 EET) - Every craft brewery has a story to tell as unique as the products it brews. But, with more craft brewers on the market than ever before, standing out on the shelf has never been more difficult. UPM Raflatac's renewed craft beverage portfolio has solutions for any brewer - both large and small, bottled or canned - looking to distinguish its brand in this highly competitive market.   

Whether it is switching from glue-applied to pressure sensitive materials or labeling in wet or dry environments, UPM Raflatac can assist in every step of the way. With a wide range of smooth and textured papers or film label stocks, we have got you covered with multiple solutions to help your brand find the perfect fit!  

"UPM Raflatac is proud to be a partner in the craft beverage market," says Jean Willson, Segment Manager, Wine, Spirits, & Craft Beverage, Americas, UPM Raflatac. "We are passionate about making high quality label materials to help your products command attention on the shelf. The best part of this partnership is speaking with brewers who love our label materials because we've given them the solution they've been looking for with their packaging. Order six packs featuring samples of our label materials today!"

Check out the new craft beverage portfolio at the Craft Brewers Conference!
Be sure to stop by booth 6013 at the 2017 Craft Brewers Conference in Washington, DC from April 10-13 to meet with UPM Raflatac's label experts and learn more about the company's renewed craft beverage portfolio. While there, grab samples of our latest portfolio materials, pick up our craft beverage catalog or learn about our latest success stories with other craft brewers.

Don't miss our Private Demonstration on Wednesday, April 12 from 11:30 a.m. - 1:00 p.m. in room 209A to learn about breweries that have successfully taken their businesses to the next level thanks to UPM Raflatac's labeling solutions. Food and drinks will be provided and attendees will have the chance to retrieve sample label materials, gain knowledge about materials for wet versus dry applications, hear trade stories and enter into our YETI raffle.

Please click here for more information about UPM Raflatac's craft beverage label solutions.

High-res photos can be downloaded at » http://pet.upm.com/l/7VNmFfbp8QJC


For further information, please contact:
Jean Willson, Segment Manager, Wine, Spirits, & Craft Beverage, Americas, UPM Raflatac, tel. +1-828-699-7286, jean.willson@upmraflatac.com

Ashley Pepperell, Specialist, Marketing Communications, Americas, UPM Raflatac, tel. +1- 828-699-8055, ashley.pepperell@upmraflatac.com

About UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of USD 1.5 billion (EUR 1.4 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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