UPM Raflatac boosts brand performance at Labelexpo India

Press Release 8.11.2016 9:00 EET

(UPM Raflatac, Tampere, 8 November 2016 at 9:00 EET) - UPM Raflatac's self-adhesive label experts welcome visitors to Labelexpo India on 17-20 November. Under the theme 'Boost Your Brand Performance', UPM Raflatac will be highlighting world-class quality, performance and sustainability - backed by industry-leading customer service.

Product focuses for UPM Raflatac at Labelexpo India include the ultra-thin and clear VANISHTM film, which enables intricate food and beverage label designs while providing an excellent view of the product. VANISH also uses less raw material than other clear-film solutions, making it a more sustainable choice. A new white label film, PP White FTC 60, supports quality print results with resistance to water, oil and chemicals; this multipurpose film also features a food-safe topcoat.

The sustainably sourced Raflacoat Fit PEFC face paper has a new topcoat. The topcoat is also less absorbent than its predecessor, so label converters are likely to see less ink consumption with UV-flexo while achieving more vivid colours. Raflacoat Fit PEFC provides a solid foundation for creating the complex designs required by today's end-users and brand owners.

At Labelexpo, visitors to the UPM Raflatac stand are invited to see how the Label Life tool can help them make more sustainable choices. Label Life provides an easy to use, tailored service which informs label converters and brand owners about the lifecycle impacts of different label stock products. Also on show will be the Pro Label Studio tool for designers, which renders textured previews of label materials with graphic designs on various container types.

For the first time at Labelexpo India, UPM Raflatac is hosting a fashion show where models are walking on the catwalk wearing fashion pieces constructed out of UPM Raflatac label materials. To catch the show, stop by stand C12 in Hall 1 on 19 November at 3:00 - 3:30 pm.

"UPM Raflatac India is also celebrating 10 years of success in India with a new sales office in Mumbai. Backed up by global network and resources, our locally based distribution operations and sales offer first-class technical expertise and services, and ensure the company's success also in the future," says Praveen Gupta, UPM Raflatac Country Manager for South Asia. "We look forward to sharing our latest developments in end-uses from pharmaceuticals to personal care labelling, and extending our renowned customer service to visitors at Labelexpo India."

Visit UPM Raflatac at stand C12 in Hall 1!

For further information, please contact:
Praveen Gupta, Country Manager, South Asia, UPM Raflatac
Media contacts coordinated by Nisha Joshi, Marketing Communications, UPM Raflatac, tel. +91 97698 11130
UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of EUR 1.4 billion in 2015. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,600 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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