• About us
  • For media
  • Releases
  • Luxury labelling connects consumers with brands at PCD Perfumes, Cosmetics & Design Congress

Luxury labelling connects consumers with brands at PCD Perfumes, Cosmetics & Design Congress

Press Release 21.1.2016 10:00 EET

(UPM Raflatac, Tampere, 21 January 2016 at 10:00 EET) - UPM Raflatac's luxury and decorative labelling experts will be present at the Perfumes, Cosmetics & Design (PCD) congress at Espace Champerret in Paris, 3-4 February 2016. Label converters, designers and brand owners are welcome to discuss their self-adhesive labelling needs and gain insights into the latest materials to connect consumers with the spirit of their brand.

The right label materials radiate charisma and command attention for those vital few seconds consumers spend on purchasing decisions. Standard label materials can short-change brands; decorative materials from UPM Raflatac do them justice.

Metallic-look materials achieve high visual impact and express high value and celebratory sparkle. Options include silver, gold and brushed metal effects, mirror-finishes and patterned holograms. Iridescent, tinted and opaline materials add a touch of class and a sense of intrigue. Textured, embossed, soft touch and textile-feel materials make a compelling sales argument by appealing both visually and to the touch.

The ultimate vanishing act from the cosmetics department

UPM Raflatac's latest innovation, the near-invisible VANISHTM label film, delivers the true 'no-label look' sought by the industry for decades. On clear glass and rigid containers, brand owners elevate the dramatic effect of their visuals and raise impressions of excellence.

VANISHTM opens new opportunities for creative teams. Irregular label shapes are possible, and the PET material supports a full palette of creative effects including metallic accentuation, opaque lettering and colour shading - more than has ever been possible with direct print.

"UPM Raflatac decorative label papers and films work on the senses with visual and tactile effects that express quality and shelf-appeal. They present premium products in a class of their own - making that vital connection between brands and consumers," says Tuomo Wall, Director, Films at UPM Raflatac EMEIA.

"We're delighted to be meeting label converters, graphic designers and brand owners at PCD for a hands-on look at the world of possibilities we offer for brand differentiation - including unique and tailored materials to differentiate specific products and brands."

Find UPM Raflatac's luxury and decorative labelling experts at Stand AA15!

For further information please contact:
Tuomo Wall, Director, Films, UPM Raflatac EMEIA, tel. +358 40 543 0487

High resolution image can be downloaded at http://pet.upm.com/?cart=10281-blgcldfhfe&l=EN

This press release will be available in French on our website at www.upmraflatac.com

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 2,800 people and made sales of EUR 1.2 billion (USD 1.5 billion) in 2014. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

Follow us on Twitter | LinkedIn | Facebook | YouTube

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 20,000 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com