UPM Raflatac adds new craft beverage portfolio to product lineup

Press Release 2.10.2014 10:00 EEST
(UPM Raflatac, Mills River, NC, October 2, 2014 at 10:00 EST) – UPM Raflatac announces the launch of a new product portfolio for the Americas craft beverage market. These high-performance label stocks are ideal for beer, wine, liquor and even non-alcoholic beverages, such as energy drinks, flavored waters and specialty sodas.
UPM Raflatac’s craft beverage products provide a graphic canvas for glass, PET and aluminium cans that helps distinguish brands while communicating a commitment to artisanship. Now, designers have access to textured, colored and metallized papers as well as ultra-clear and white films to create eye-catching, informative labels that help speed consumer purchasing decisions in this rapidly-growing segment. Additionally, these label stocks feature adhesives tailored to increase automated packaging and offer exceptional wet strength on bottles and cans.
“Companies in the craft beverage market are focused on supplying unique brands and incorporate specialized ingredients and methodology to create flavors that are truly individual,” says Daryl Northcott, Prime Business Director, Americas. “At UPM Raflatac, we want to support craft brewers by providing them with exceptional products that meet and exceed their requirements. With our new craft beverage portfolio, brand owners can be assured that the effort they have made to create their products will be perfectly matched by the label materials.”
A photo is available upon request.
For further information, please contact:            
Mr. Daryl Northcott, VIP Business Director, Americas, UPM Raflatac
Tel. +1- 828-301-7997                          
Ms. Calintha Briggs, Senior Specialist, Communications, Americas, UPM Raflatac
Tel. +1-828-275-7059
About UPM Raflatac
UPM Raflatac is one of the world’s leading producers of self-adhesive label materials. We supply high-quality paper and film labelstock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of USD 1.6 billion (EUR 1.2 billion) in 2013. UPM Raflatac is part of UPM – The Biofore Company. Find out more at www.upmraflatac.com.