Looking for a briter approach? – UPM launches UPM Brite 80 C at World Publishing Expo

(UPM, Amsterdam, 13 October 2014) – UPM introduces its comprehensive range of machine finished speciality paper grades at the World Publishing Expo 2014. The paper range meets the future needs of publishers for end uses such as supplements, inserts, flyers, books and catalogues.

UPM Brite 80 is the latest newcomer in UPM’s product range for coldset web offset printing. The new quality with its good look, touch and feel is an attractive alternative for publishers.

“Print is a complementary medium within the increasingly diverse world of publishing. To add value requires getting the best from content, and to do this well requires a greater appreciation of paper and its intrinsic characteristics,” says UPM’s Ken Ehrnrooth, Head of Sales, Newspaper Publishing, UPM Paper ENA.

“ Our mills have met this challenge and developed new products to support the ever increasing demands of supplement work for both publishers and newspaper printing houses,” Ehrnrooth continues.

With a D65 brightness of 80, good opacity and high print contrast, UPM Brite 80 meets the requirements of customers who require a cost efficient grade with strong environmental characteristics and values.

“UPM Brite 80 completes the already wide range of UPM’s 100% recycled grades. Thanks to its raw material base, office papers, the grade generates unique brightness gains with minimal environmental impact.” 

The new grade offers an interesting alternative for publishers and printers who wish to stand out from the competition with improved added value paper. This paper has been awarded an EU Ecolabel after fulfilling strict criteria that include requirements related to energy and chemical use, forest sustainability and production-related emissions to water and air.

If you wish to hear more, please visit our stand 11.415 at World Publishing Expo on 13-15 October in Amsterdam.

Would you like to know more about our UPM Brite product family? Please visit UPM Online Paper Catalogue.

For further information please contact:
Ken Ehrnrooth, Head of Sales, Newspaper Publishing, UPM Paper ENA, tel. +358 2041 50731 , email: ken.ehrnrooth@upm.com

For communications support (language versions, illustrations, pictures) please contact:
Terhi Jokinen, Communications Manager, UPM Paper ENA, tel. +358 204 150491, email: terhi.jokinen@upm.com

Related pictures available.

World Publishing Expo gathers 300 exhibiting companies and 8000 decision-makers from 80 countries. The World Publishing Expo 2014 is the largest international meeting for news publishers and suppliers. To learn more about WPE please visit: www.worldpublishingexpo.com

UPM Paper ENA in brief
UPM Paper ENA (Europe & North America) provides magazine paper, newsprint and fine papers for a wide range of end-uses. The main customers are publishers, retailers, printers, advertisers and distributors.The annual paper production capacity is about 10.2 million tonnes manufactured in 18 modern and efficient paper mills in Germany, Finland, France, the United Kingdom, Austria and the United States. www.upmpaper.com

UPM in brief
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 21,000 people and its annual sales are approximately € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com