UPM Raflatac promotes sustainability for the South-East Asia label industry

Press Release 2.4.2014 14:00 EEST
FSC® and PEFC™ certified labelstock tour concludes in Thailand
(UPM Raflatac, 2 April 2014) – UPM Raflatac’s Southeast Asia promotional launch of FSC® and PEFC™ certified labelstock has made its final stop in Thailand. The Chain of Custody event took place on 20 March at Sukhothai Hotel, Bangkok.

In total, over 500 label converters and brand owners attended UPM Raflatac’s Chain of Custody tour of South-East Asia. Feedback from the region suggests that many label converters will be exploring Chain of Custody certification for their own production, which is now possible due to the availability of a range of UPM Raflatac FSC and PEFC certified paper labelstock.

Jo-Joe Meejaroen, from Weber Marking System (Thailand), was among the label printers at Bangkok with a keen interest in achieving Chain of Custody certification, commenting: “Chain of Custody label certification is a powerful tool – it’s important for people to recognize that we can go much further with developments in sustainability.”

UPM Raflatac began the Chain of Custody tour in Malaysia, launching a range of labelstock carrying the FSC and PEFC logos over three consecutive days in Penang, Kuala and Johor Bahru. In Johor Bahru, visitors had the opportunity to visit the company’s manufacturing plant.

In Indonesia, UPM Raflatac was honoured by a special appearance from Deputy within the Ministry of Environment Mrs Sulistyowati. She stated the importance of sustainable development in managing the environment, and hoped to see more industries following UPM Raflatac’s lead.

In Vietnam, UPM Raflatac exhibited its forest-certified labelstock at the Propak Vietnam trade event, and held a seminar for label converters and brand owners on the growing importance of implementing a Chain of Custody for the labelling industry. These latest product launches and events consolidate UPM Raflatac’s leadership in environmental sustainability in the entire South-East Asia region. 

For further information, please contact:
Ms Duangdee Angsamaporn, Country Manager, UPM Raflatac Thailand, tel. +668 1833 8690
Mr Jouni Komulainen, General Manager, UPM Raflatac Southeast Asia, tel. +60 12 779 0073

UPM Raflatac is one of the world’s leading producers of self-adhesive label materials. We supply high-quality paper and film labelstock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of EUR 1.2 billion (USD 1.6 billion) in 2013. UPM Raflatac is part of UPM – The Biofore Company. Find out more at www.upmraflatac.com.

The Chain of Custody (CoC) verifies that the wood used in a product originates from sustainably managed and certified forests.

FSC (Forest Stewardship Council®) is an international non-governmental organisation founded in 1993, whose task is to support environmentally appropriate, socially beneficial, and economically viable management of the world’s forests. Forests certified to FSC standards are located in more than 60 countries. The Council has defined ten general principles of forest management. The actual certification standards are drawn up in accordance with the FSC principles in a national cooperation process. Fulfilling the FSC standard requires independent third-party verification. More information: www.fsc.org.

PEFC (Programme for the Endorsement of Forest Certification Schemes™) is, by area, the world’s largest forest certification system. PEFC is an umbrella organisation for the mutual recognition of national or regional forest certification schemes which meet internationally recognised requirements for sustainable forest management. PEFC includes forest certification, Chain of Custody and product labelling. Fulfilling the PEFC standard requires independent third-party verification. PEFC members are national or regional forest certification schemes based on inter-governmental processes for sustainable forest management around the world. In Europe these principles were agreed at a conference of European forest ministers. More information: www.pefc.org.