UPM Grada Is Highlighted at EcoDesign Exhibition in Milan

Press Release 13.3.2014 10:00 EET

(UPM, Helsinki, 13 March 2014 at 10 EET) - Several designs made of UPM Grada thermo-formable wood material are in spotlight at EcoDesign exhibition held at La Triennale design museum in Milan, Italy on April 8–13. Many design focused guests are expected to visit the exhibition since it takes place during the celebrated Salone Internazionale del Mobile design fair held yearly in Milan.

EcoDesign showcases ecological designs in which sustainability has been a focus through the process – material selection, design, production, product use and recycling and disposal at end of life.

The UPM Grada part of the exhibition consist of pieces from the top Finnish designers; Eero Aarnio, Harri Koskinen, Kristiina Lassus, Antti Olin, Kasper Nyman, Jouko Järvisalo, Esa Vesmanen, Mikko Paakkanen, Mika Ihanus, Antti Kotilainen, Samuli Naamanka and Ilmari Tapiovaara. The new innovative material have been used in all designs. Designs - chairs, shelves, space dividers and interior items - are presented online at www.upmgrada.com.

“UPM Grada is an ideal material for ecological designs. The material contains no harmful compounds, it is durable and enables new design possibilities. The material has been manufactured using certified raw materials from well-managed forests. UPM Grada can be safely recycled at the end of life,” explains Mikko Tilli from UPM.

The EcoDesign exhibition has been held five times at the design and furniture fair Habitare in Helsinki, Finland. Now, for the first time, the exhibition is taken outside Finland. Aalto University design and furniture design department is responsible for the Milan exhibition design. Partners in co-operation are the Finnish Ministry of Education and Culture, Helsinki Expo Center, WWF Finland and UPM Plywood. The exhibition producer is advertising agency Valo. www.ecodesign.fi

UPM Grada – Safe, durable, ecological – www.upmgrada.com

For more information please contact:
Mr. Mikko Tilli, UPM Plywood, tel. +358 40 674 3809

UPM, Media Desk
Mon-Fri 9:00-16:00 EET
Tel. +358 40 588 3284

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 21,000 people and its annual sales are approximately € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com

UPM Grada® is a new thermo-formable wood material for the form pressing industry. Grada technology revitalises the forming of wood with heat and pressure and opens up new opportunities for designs not achievable with traditional methods. UPM Grada’s unique forming properties enable high quality and ecological designs which are also visually appealing. UPM Grada- Safe, Durable, Ecological www.upmgrada.com


(From top left clockwise):

has been designed by Eero Aarnio. The nosy character of Nuusku joins the animal parade of Eero Aarnio Design. It fulfills the demands of modern environmentally friendly values.

Draft for a shelf 2014 has been designed by Harri Koskinen. The form of the shelf piece stiffens the structure of the system.

Tivoli chair is designed by Mikko Laakkonen is a new interpretation of the mid-20th century Scandinavian design. The chair takes advantage of the new innovative and cost effective Grada technology to produce wooden spokes.

Viuh chair has been designed by Jouko Järvisalo’s and is part of Mobel collection. The minimalist chair captures the impression of movement.