(UPM, Helsinki, 5 September 2013, at 12:00 EET) - The thermo-formable UPM Grada wood material is brilliantly presented at Habitare at furniture manufacturer Pedro’s stand 6e111 where all the form pressed furniture are made of UPM’s new formable and ecological material. Habitare, the largest furniture, interior decoration and design fair in Finland, is held in Helsinki on September 18–22, 2013.
The ON product family is the outcome of co-operation between Pedro and designer Tapio Anttila. In the ON series Tapio has studied the furniture functionality during its whole life cycle. “The functionality in furniture includes also raw materials, manufacturing process and recycling – the whole life cycle. When a piece of furniture is both usable and beautiful but also ecologically and ethically sound, it is truly functional”, describes Tapio his design principles.
UPM Grada enables new possibilities which create new light and fresh forms into designs. UPM Grada is a safe and recyclable material which is easy to work with. The new wood material together with the furniture manufacturing process makes it possible to include unique and practical niceties into products.
“Tapio is already familiar with UPM Grada through earlier projects. He has great insight to the possibilities of the material, of which the one-piece manufactured ON chairs are outstanding examples. As a furniture manufacturer, Pedro is a frontrunner in sustainable thinking and operations. UPM Grada supports these sustainable targets very well”, explains Mikko Tilli, responsible of UPM Grada business.
Designer Tapio Anttila in his ON lounge chair made of UPM Grada.
Photo: Teemu Töyrylä
www.pedro.fi
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UPM Grada is a new thermo-formable wood material for the form pressing industry. Grada technology revitalises the forming of wood with heat and pressure and opens up new opportunities for designs not achievable with traditional methods. UPM Grada’s unique forming properties enable high quality and ecological designs which are also visually appealing.
UPM Grada- Safe, Durable, Ecological
www.upmgrada.com
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials (valid until October, 31, 2013). UPM employs approximately 22,000 people. UPM is present in 67 countries and have production units in 17 countries. UPM's annual sales exceed € 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. UPM – The Biofore Company – www.upm.com
