(UPM, Helsinki, 5 December 2012 at 12:30 EET) - UPM has donated more than 1,500 copies of a special edition of Donald Duck comic magazine titled ‘Design!’. The magazines were distributed to 8th grade school children from the neighbourhoods of UPM’s paper mills in Rauma, Kouvola, Valkeakoski, Jämsä, and Lappeenranta.
The purpose of this donation is to encourage school children to read printed magazines, to think about design as part of our everyday life, and to learn new languages in an easy way. “We are starting to learn more about the benefits of paper for concentration and learning. We want students to enjoy good and relaxing reading moments with Donald Duck ‘Design!’ magazine,” commented Ulla-Riitta Unkuri, Communications Director, UPM Paper Business Group.
The magazine was produced in cooperation with Sanoma Magazines as part of the ‘World’s Design Capital - Helsinki 2012’ initiative.
Well-known Finnish designers such as Alvar Aalto, Vuokko Nurmesniemi, Stefan Lindfors and Paola Suhonen are featured in the Donald Duck Design! edition. The designers explore, along with the famous characters from Donald Duck’s cartoons, the possibilities that unfold when a creative mind focuses on design and innovation, and how these can impact society.
The comic magazine of the temperamental, but well-intentioned Donald Duck is intended for readers of all ages and encourages them to consider the essence of design. The magazine was edited in four languages: Finnish, Swedish, English and German.
To honour the festivity of the World Design Capital event, the high quality UPM Finesse was selected for the cover paper. The inside pages are printed on UPM Star matt, which brings out the comic magazine’s bright colours and graphic details. The end result is a magazine that creates a relaxing experience that inspires and facilitates learning new languages.
For further information please contact:
Ulla-Riitta Unkuri, Communications Director, UPM Paper Business Group, tel. +358 4056 72 329
UPM Paper’s sustainability: http://www.upmpaper.com/en/environment
World Design Capital Helsinki 2012: http://wdchelsinki2012.fi/en
Donald Duck’s comic magazine in Finnish: http://www.akuankka.fi/
Link to pictures:
Notes for the editors:
UPM has 22 modern and sustainable paper mills in Finland, Germany, the United Kingdom, France, Austria, China and the United States. As the world’s leading producer of graphic papers, UPM Paper provides customers with renewable high-performance products, and delivers more with less through efficient practises and continuous innovation. UPM Paper net sales amounted to EUR 7.2 billion in 2011, and the business group employs around 13,000 people. To learn more about UPM Paper, visit: www.upmpaper.com. News about UPM Paper are also available in German: www.upmpaper.com/de and French: www.upmpaper.com/fr
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UPM, Corporate Communications
Media Desk, tel. +358 40 588 3284