WDC Helsinki 2012 year has strengthened UPM's cooperation with designers

Archive 4.9.2012 15:00 EEST

(UPM, Helsinki, 4 September 2012 at 15 EET)  – UPM’s visibility in national and international design projects has been strengthened during the World Design Capital Helsinki 2012 year. The most remarkable projects by the company are WDC Helsinki 2012 Pavilion made of UPM wood and composite materials; a terrace café which furniture is made of UPM ProFi composite at Three Smiths Statue in Helsinki and Suvanto lounge furniture made of formable UPM Grada wood material at the Helsinki-Vantaa airport.

Architect and environmental artist Mr. Marco Casagrande from Casagrande Laboratory agency says that the WDC Helsinki 2012 Pavilion has a high level of freedom in its structure.

“The WDC Pavilion is not closing the modern man in and the environment out, but is rather breaking the contemporary modern style and bringing the citizens back into the forest. The Pavilion is a modernist-barbarian wooden song resonating happily with the international crew of the Aalto University Wood Program designers ", says Casagrande.

UPM will celebrate the World Design Capital Helsinki 2012 on a very special day, 5 September, in the heart of Helsinki. If you are in the capital on that day, come and join the UPM Design Date activities. There will be five locations which all tell a story of wood.

- The idea of the day is to showcase our sustainable solutions both to consumers and professionals. We will demonstrate our design cases which have realized during the WDC Helsinki 2012 partnership. We highlight the versatility of wood, how well it bends in many different enduses in the real spirit of Biofore, says Ms. Elisa Nilsson, VP, Brand Management.

At the WDC Helsinki 2012 Pavilion in Ullanlinnankatu, a morning seminar will be arranged to international architect community. The seminar will be organized in co-operation with Finnish Institute in Germany. After the seminar, at 11:00, the Pavilion will be open to everyone and a UPM product exhibition will take place there. The building has been showcasing wood and composite products made by UPM and it is open for public until 16 September.

The other UPM Design Date hot spots on Wednesday 5th of September include:

- Paper Recycling Spot at Narinkkatori, open for all visitors at 8:00-13:00.
- Terrace café at Three Smiths Square with UPM ProFi composite furniture at 11:00-14:00 (the café is open at 10:00-22:00, weather permitting)
- Suvanto furniture lounge concept in Forum mall  at11:00-18:00.
- UPM Headquarters, Eteläesplanadi 2, an open door event at 14:00-15:00.

Pictures (available until 17th of September):


Picture information:

Picture 1: The heavy roof of the WDC Helsinki 2012 Pavilion had to be lifted with extreme caution.
Picture 2: The Suvanto lounge at the Helsinki-Vantaa airport is a great place to work and relax. “The roof” of the chair is made of formable UPM Grada wood material.
Picture 3: The Pavilion’s roof is made of glued beams, which create a repeated triangle shape.
Picture 4: The Pavilion is the result of collaboration between the Aalto University, Design museum, the Museum of Finnish Architecture, UPM and the World Design Capital Helsinki 2012 organization.
Picture 5: This 470m² rendezvous point is mainly built of wood and it has attracted thousands of visitors to enjoy a cup of coffee and to different kinds of events.
Picture 6: The terrace furniture at the Three Smiths Squarein Helsinki are made of Stone Grey UPM ProFi composite and black metal pipes.

More information about UPM and its design projects on web www.design.upm.com. Remember also our design-spirited Facebook pages on www.facebook.com/UPMGlobal.

For more information, please contact:
Ms Elisa Nilsson, VP, Brand Management, UPM, elisa.nilsson@upm.com, tel. +358 40 500 3150


UPM, Corporate Communications
Media Desk, tel. +358 40 588 3284