UPM's printed Paper Catalogue complemented with modern Online and Mobile Catalogues

(UPM, Helsinki, 7 May 2012) – UPM’s service offering for its paper customers has been extended by launching a modern, easy-to-use Online Paper Catalogue which is now available both in English and German. Furthermore, a mobile version of the paper catalogue will be tested at drupa 2012 trade fair and it will be in full use later this year.

The new Online Paper Catalogue:

• allows approaching UPM papers from different angles e.g. end-use, grade, finish etc
• provides you with the latest product information – always up-to-date
• goes hand-in-hand with the printed product catalogue
• enables easy printing of product fact sheets

“Users decide for themselves how they want to read UPM’s product information: in the printed catalogue, online or, perhaps also on their mobile phone. We want to ensure that up-to-date information is always available, regardless of the channel,” says Laura Kuusinen, Digital Communications Manager at UPM Paper Business Group.

Mobile Paper Catalogue v.0.1

In addition to the Online Paper Catalogue for PCs, UPM Paper has taken the first step to enter into the constantly evolving mobile world by launching the 0.1 version of the Mobile Paper Catalogue – http://m.upmpaper.com

“With this version 0.1 we will both test the technical functionality of the mobile catalogue and collect feedback from the users.  Based on the feedback we will specify functionalities for the next version,” says Kuusinen.

New ways of combining different channels

UPM believes in the co-existence of the digital and print media. We are constantly looking for new innovative ways of combining different channels. The current mobile revolution provides many interesting opportunities for paper. Paper has become a gateway to exciting experiences.

www.upmpaper.com – Your home page for paper

For more information please contact:
Laura Kuusinen, Manager, Digital Communications, UPM Paper Business Group
laura.kuusinen@upm.com, Tel. +358 2041 50492

UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com

UPM Paper has 23 modern and sustainable paper mills in Finland, Germany, the United Kingdom, France, Austria, China and the United States. Many of them are large recycling centres and bioenergy producers, as well as paper manufacturers. UPM Paper employs almost 14,000 people. In 2011, the business group’s net sales amounted to EUR 7.2 billion. To learn more, visit: www.upmpaper.com