(UPM, Helsinki, 15 May 2012) – The central meeting place for World Design Capital Helsinki 2012 event – the pavilion made from Finnish wood – has opened last weekend. The building showcases wood and composites products made by UPM and is a key part of the official programme for the design year. The Pavilion is open for public until mid-September.
The Pavilion, 470 m2 in size, is located at a lot between Design Museum and Museum of Finnish Architecture, Helsinki. The beams and columns of the building are box structures with cores made from structural timber and outer panels from plywood. The floor and walls are made from pine. On the yard there are composite terraces.
- Wood as a material is versatile, modern – the material of the future. In the core of our Biofore strategy is processing of wood bio mass in various ways. The Pavilion is a combination of world-class design, skillful craftsmanship and our wood and composite products, says Mr Jussi Pesonen, CEO, UPM.
The contemporary building is the heart of the World Design Capital Helsinki 2012 during summer months. The Pavilion offers free programme for all visitors from Tuesday to Sunday at 11.00-21.00. After the summer the Pavilion will be recycled and relocated.
UPM & Design web site: www.design.upm.com
UPM & Facebook: www.facebook.com/UPMGlobal
See also: www.wdchelsinki2012.fi/en
For further information, please contact:
Ms Elisa Nilsson, VP, Brand Management, UPM, firstname.lastname@example.org, tel. +358 40 500 3150
UPM, Corporate Communications
Media Desk, tel. +358 (0)40 588 3284
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com
UPM & design
As a frontrunner of bio and forest industry UPM takes part in design by developing new sustainable materials and businesses, which inspires architects and designers. UPM promotes sustainable construction and sees it as a key factor in creating healthy, safe and comfortable built environments in a responsible manner.
UPM is one of the main corporate partners for World Design Capital Helsinki 2012. Showcasing UPM wood products and composites the Pavilion is a unique meeting place and a key part of the official WDC Helsinki 2012 programme.
The Pavilion results from a collaboration between UPM, Aalto University, Design Museum, Museum of Finnish Architecture and World Design Capital Helsinki 2012 foundation.