Turn the page with UPM at drupa 2012

(UPM, Helsinki, 17 February 2012) – It’s time to turn the page and write the next chapter in the story of paper. UPM will do it at drupa 2012.

The acquisition of Myllykoski has made UPM the undisputed leader in publication papers. We can now serve our customers even better than before with a best in class offering - products, services, reliable and accessible supplies and sustainable operations. Along with the acquisition UPM has put even stronger focus on publication papers by allocating more dedicated resources to both the magazine and newspaper publisher segments.

At drupa you can familiarise yourself with UPM's wide range of papers for every end use and printing method. New solutions, like UPM SwanBarrier, for the packaging industry, wide DIGI paper offering or low basis weights products, such UPM Eco product family, are just some of the interesting product examples and innovations presented by UPM at drupa 2012.

UPM believes in co-operation throughout the value chain. By joining the expertise of UPM Paper and visionary cooperatives we’ve created inspiring features and solutions for modern print media. Come and see how codes, tags and augmented reality truly add new dimensions to print. You’ll also discover how they help to measure printed media effectivity. Check out our demo sessions and take a peek into the future of paper.

UPM is known for the know-how and expertise of its technical sales team. At drupa we will launch a new service for web based pdf workflow and colour management. It has been developed to produce colour accurate print products on UPM paper quicker and easier than ever. Come and hear more about UPM ColorCTRL and other UPM services at our stand. 

UPM is exhibiting in PrintCity hall 6 as part of the joint PrintCity Alliance and is also sharing expertise in PrintCity’s Hot Topic clusters. UPM is presenting technical innovations improving runnability, printability and the latest value added solutions in newspaper printing. New UPM Seminars and Workshops for printing industry players will be introduced at the PrintCity area. Alliance members have also produced new value added printed materials.

UPM sees a bright future for paper as part of the modern media palette. Come and meet us at our stand in hall 6 and see how paper works as the gateway to exiting experiences.

Stay tuned for UPM drupa news by following us at www.upmpaper.com and www.twitter.com/UPM_Papers.

Turn the page with UPM Paper - the gateway to exciting experiences.

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Images available at http://pet.upm-kymmene.com/?cart=4265-bgmhgaikgd&language=EN

For further information and images, please contact:

Terhi Jokinen, Communications Manager, UPM Paper Business Group,
terhi.jokinen@upm.com, Tel: +358 40 566 1000

Notes for the editors

UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com

UPM Paper
UPM has 23 modern and sustainable paper mills in Finland, Germany, the United Kingdom, France, Austria, China and the United States. Many of them are large recycling centres and bioenergy producers, as well as paper manufacturers. UPM Paper employs almost 14,000 people. In 2011, the business group’s net sales amounted to EUR 7.2 billion. To learn more, visit: www.upmpaper.com

Drupa is an international trade fair held every four years. It brings together media and printing professionals from all around the world. More information about drupa 2012 can be found at www.drupa.com.