UPM promotes its sustainable products at London's Ecobuild 2011

Archive 2.3.2011 11:00 EET
(UPM, Helsinki, 2 March at 11.00) - UPM promotes its range of sustainable
construction products at the UK's largest sustainable materials show -
Ecobuild. UPM's UPM ProFi and UPM Plywood along with UPM Timber will be
demonstrated to nearly 50,000 visitors attending the three day event.

UPM's stand is at the heart of the Extreme Timber area of Ecobuild. Built
entirely out of UPM construction products, experts and business area
representatives will be on hand to discuss sustainability issues and product
specific information with customers.

Mrs Elisa Nilsson, Vice President, Brand Management for UPM says: “UPM is
pleased to be able to showcase some of its key products at one of the leading
sustainability exhibitions. Our unique offering and approach to sustainability
provides customers with a full life cycle view. Biofore in Action demonstrates
the way that UPM has integrated its businesses and strategy.”

Commenting on UPM's presence at Ecobuild UPM's Vice President for Environmental
Affairs, Mrs Päivi Salpakivi said: “Ecobuild also compliments our
Responsibility Principles which focus on sustainable products, climate,
biodiversity, water and waste. These key areas are considered closely also in
the production of wood composite, plywood and timber.”

A large part of the stand floor is built of UPM ProFi which combines state of
the art recycling technology and in-depth material science to produce a new
range of exterior building systems. Fresh and modern in colour and style, these
next generation composite products set new standards in colour durability and
low maintenance for decking and facades. Awarded the Green Good Design in 2010,
UPM ProFi's lignin free composite material is a rare case of a sustainable
solution resulting in superior technical performance.

The main façade of the UPM stand uses WISA Twin. As Europe's largest plywood
producer, UPM Plywood's WISA brand is well known for its quality and engineered
excellence. Being showcased at Ecobuild, WISA Twin combines the fine surface of
birch exterior faces, with a strong but light-weight spruce core. PEFC chain of
custody certification, local European production and a low carbon footprint
help to make this versatile panel the perfect solution for sustainable

In addition to providing the structural elements for UPM Biofore stand, UPM
Timber flooring is also on show. UPM Timber is Finland's largest redwood
producer with extensive experience and know-how in the manufacture of green
split products for diverse joinery applications. Our latest range of interior
and exterior products adds advanced coatings technology to this tradition.
Environmentally safe waxes and water-based paints bring out the natural beauty
of the wood whilst providing a protective layer. All of UPM Timber's products
are PEFC certified.

UPM Media Desk
tel. +358 40 588 3284

About UPM
UPM leads the integration of bio and forest industries into a new, sustainable
and innovation-driven future. Our products are made of renewable raw materials
and are recyclable. UPM consists of three Business Groups: Energy and pulp,
Paper, and Engineered materials. The Group employs around 22,000 people and it
has production plants in 15 countries. In 2010, UPM's sales amounted to EUR 8.9
billion. UPM's shares are listed on the Helsinki stock exchange. UPM - The
Biofore Company - www.upm.com

Long-term commitment to environmental responsibility
UPM´s Biofore strategy entails a long term commitment to environmental
responsibility through the whole lifecycle of our products and operations. Our
key areas in environmental responsibility are sustainable products, climate,
water, forest and waste. The company is focusing on the continuous development
of its performance, aiming towards achieving long term targets set for 2020.