Designing products sustainably

Our overarching ambition is to ensure that our products create value for our stakeholders during their lifecycle and beyond. To offer a truly sustainable alternative accompanied by validated data, we consider all sustainability parameters from the very earliest stages of product development.


Our Sustainable Product Design concept

Our Sustainable Product Design concept supports and steers our product development projects, promoting a sustainable product lifecycle approach and ensuring that every new product and service we design has a proven sustainability value proposition. Our concept also guarantees that we support the UN Sustainable Development Goals.

We focus on identifying the customer’s or consumer’s problem and solving it. To find the optimal solution to every sustainability challenge of products lifecycle – both environmental and social – the collaboration with the customer is to be initiated early in the design phase.

Our concept is based on the British Design Council’s ‘double diamond’ framework. It is a result of a deep dive into different design thinking approaches. To us this framework provides a lens to look holistically at the whole product lifecycle. 


Six steps of sustainable product lifecycle

The main drivers for designing sustainable products and services are regulation, trends and markets, but also impacts on people – specifically from a usability and wellbeing point of view. We listen to our customers’ goals and drivers, closely follow markets, trends and regulatory development, and combine these insights with our know-how about sustainable raw materials and production technologies. Based on what we learn from each other, we formulate common sustainability goals and a vision towards a future beyond fossils.

Our approach is divided into six lifecycle steps. We strive to exclusively utilise safe and responsibly sourced raw materials, improve production efficiency, optimise distribution, as well as support sustainable consumption, recyclability and circularity. We have several tools to help us evaluate sustainability factors of each lifecycle steps throughout the design process. 

Each step comprises a variety of elements that guide our product development process. Our products have diverse applications, and our customers are engaged in different parts of the value chain. This means the relevance of different lifecycle steps and their specific elements may vary from business to business.


Our commitments by 2030

Development of new products and services with contribution to the UN SDGs

UPM raw material spend covered by UPM Supplier and Third-Party Code
fibre certified
reduction of CO2 emissions from materials and logistics (from 2018 level)
reduction of fossil CO2 emissions from own combustion and purchased electricity (from 2015 level)
fatalities or serious accidents
total recordable injury frequency (TRIF) including contractors
process waste sent to landfills
applicable products eligible for ecolabelling

Our commitment to the UN Sustainable Development Goals


Circular bioeconomy


Related stories

High quality research enables high quality education &#x2013; UPM supports Aalto University&#x27;s pulp research and education
Story | 04/08/2024 08:01:27 | 2 min

High quality research enables high quality education – UPM supports Aalto University's pulp research and education

Read more
UPM Pellos donates safety vests to Ristiina&#x2019;s new daycare centre
Story | 03/27/2024 13:16:15 | 2 min

UPM Pellos donates safety vests to Ristiina’s new daycare centre

Read more
Celebrating the International Day of Forests
Blog | 03/21/2024 09:02:20 | 2 min

Celebrating the International Day of Forests

Read more
New EU packaging rules are (almost) here
Story | 03/20/2024 10:51:21 | 5 min

New EU packaging rules are (almost) here

Read more