Our local sponsorship focuses on communities in which we have an active presence. Our activities are primarily aimed at ensuring the wellbeing of the surrounding community.
Engaging with communities
The Uruguayan UPM Foundation supports and encourages training, entrepreneurship, employment, healthy living and entertainment in local communities in rural Uruguay. Our specific focus is on improving education (particularly the technical education) on local communities. Our projects include a teacher training programme in Fray Bentos, basic professional training in mechatronics in Fray Bentos, professional training for drivers and support of organic food production in the Arevalo community.
Children’s after school sports clubs
We support children’s after school sports clubs in order to provide as many children as possible the opportunity to participate in recreational afternoon activities. We donate money to cover trainers’ fees, equipment and facility costs particularly in our largest production locations in Lappeenranta, Kouvola and Rauma in Finland. The project is coordinated by the Finnish Olympic Committee.
Supporting children’s sports hobbies and physical activity
We participate financially in an initiative supporting school children’s sports hobbies in collaboration with the Finnish Olympic committee. The initiative’s goal is to promote and educate children on healthy and active life style. Team sports also support the development of social skills and are great opportunity for the children to make friends. Our biggest collective aim in the initiative is to offer every child in Finland an opportunity to participate in a sports club.
Co-operation with Birdlife
We co-operate with expert networks locally and internationally. We are carrying out dozens of local projects with BirdLife, especially in regions where we are active as a landowner or procuring wood.
Supporting local communities
The various projects we support include the SOS Kinderdorf (Children’s Villages) in Augsburg, Germany, the Icehearts children’s organisation in Tampere, Finland, as well as numerous local sports clubs such as Valkeakosken Haka, Pietarsaaren Jaro and Rauman Lukko in Finland. In Uruguay, we collaborate with WWF in the New Generation Plantations Project to promote new plantation practices.