UPM Raflatac is committed to developing labelling solutions with other industry leaders to support brand owners in eliminating unnecessary plastic packaging and achieving their target of 100% reusable, recyclable or compostable plastic packaging by 2025. Reaching these targets requires the cooperation of players on the whole packaging value chain.
Innovative solutions such as the RafCycle recycling programme, thin film materials, wash-off adhesives and label materials containing recycled content are some initiatives UPM Raflatac has undertaken to promote a circular plastics economy.
UPM Raflatac signed the New Plastics Economy Global Commitment among over 350 organisations, including many of the world’s largest packaging producers, brands, retailers, recyclers and NGOs. The Global Commitment is led by the Ellen MacArthur Foundation (EMF) in collaboration with UN Environment.
Targets will be reviewed every 18 months and become increasingly ambitious over the coming years. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency.
Text: Geni Raitisoja