(UPM, Helsinki, 15 June 2016 at 10:00 EET) - Fluent reading skills are required in all professions. The target of "Sanat haltuun" (Words matter) project, supported by UPM and organised by the Finnish Reading Centre, is to inspire students of technical vocational schools to read and improve their reading skills. In addition, UPM together with the Reading Centre want to develop operating models to improve students' reading skills in the future. The aim is also to stimulate discussion and raise awareness on the reading skills of young students in vocational schools.
The Finnish Reading Centre will organise 100 functional literacy workshops to students of technical vocational schools all around Finland. In addition to the Reading Centre, Finnish language teachers of vocational schools, authors and researchers will participate in the planning of the workshops. The project of one year and a half will begin in the autumn of 2016.
"Sanat haltuun" project is part of UPM's "Biofore Share and Care" programme. The programme focuses on projects that are relevant to both UPM's business and responsibility goals. The focus areas are: Reading & Learning, Engaging with communities, Responsible water use and Boosting bioinnovations.
Read more on the project at www.upmbiofore.com
For further information please contact:
Pirkko Harrela, Executive Vice President, Stakeholder Relations, UPM, tel. +358 40 5078764
Ilmi Villacís, Executive Director, Finnish Reading Centre, tel. +358 40 8305936
UPM, Media Relations
tel. +358 40 588 3284
Finnish Reading Centre
The Finnish Reading Centre promotes reading and literacy and produces materials, information, services and expertise for schools in particular, but also for libraries, the general public, media and policy makers. The target is to improve literacy of children and young people all over Finland. Every year, the Centre organizes over 1,200 author visits, of which 80% are in schools all over Finland. The Finnish Reading Centre consists of ten member literary societies in Finland. The Centre is funded by the government (Ministry of Education and Culture), together with several Finnish charitable foundations. www.lukukeskus.fi
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,600 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com