UPM Raflatac's Label Life concept recognized with GoldenBee corporate social responsibility award in China

(UPM Raflatac, Tampere, 10 June 2016 at 10 EET) - UPM Raflatac has received the prestigious 2015 GoldenBee CSR China Honor Roll Award - as the only company in the label industry - in recognition of its commitment to sustainability, and particularly its Label Life concept.
Covering nine different award categories, the GoldenBee awards are given to companies who are at the forefront of sustainable business development in China. UPM Raflatac has been awarded with "The GoldenBee Customer Focus Award" due to its alignment with the concept of responsible competitiveness promoted by GoldenBee CSR Consulting.

Based on the most comprehensive life cycle assessment (LCA) in the industry, UPM Raflatac's Label Life tool delivers reliable and easy to understand information to help label printers and end-users make sustainable choices. The Label Life concept was first launched in Europe in 2013 and has since expanded to other markets. In 2015, it was introduced to Chinese customers and brand owners. 

"Our holistic approach to sustainability is at the heart of our global Label Life concept," says Kaisa Vainikka, Global Sustainability Manager for UPM Raflatac. "The Label Life tool helps our customers understand the environmental performance of our label products during their entire life cycle in terms of carbon, water and energy, and the end-of-life impacts of liner recycling."

"Over the past decade, we have seen the vibrant development of CSR in China," comments Sharon Xiao, Sustainability Manager, UPM Raflatac Greater China. "We are delighted that our efforts are recognized by the GoldenBee CSR China Honor Roll in this important area. We will continue to work with customers and end-users to help them make sustainable choices."

Hosted by the Chinese financial journal China WTO Tribune, the GoldenBee CSR China Honor Roll has been published since 2008 and supported by more than 2500 companies since its launch. The 2015 awards were presented at the 11th International CSR Forum in Beijing, China on June 7th 2016.

For further information, please contact:
Kaisa Vainikka, Global Sustainability Manager, UPM Raflatac, tel. +358 20416143
Sharon Xiao, Sustainability Manager, UPM Raflatac Greater China, tel. +86 2164485668

High-resolution photos can be downloaded at http://pet.upm.com/l/Qnhvn7qqBm_f

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of EUR 1.4 billion in 2015. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,600 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com
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