Valuing collaboration

We are in continuous dialogue and collaboration with our stakeholders in order to develop our operations and wellbeing of forests in a sustainable manner.


We are continuously in contact with a variety of stakeholders, such as forest owners, authorities, researchers, various organisations and associations, educational institutions, local communities and many other parties who are interested in our operations. All of these dialogues are valuable and  provide us an opportunity to review our operations from different perspectives and to develop our practices. Learn more about our stakeholder cooperation from UPM's annual report.

Forest owners decide what we can do in their forests

We purchase wood from private forest owners and manage their forests in Finland. We listen to their needs and requests closely, taking their needs into account when preparing them action plan proposals. When discussing with them to support their decision making we are able to share our knowledge gathered over many years of managing UPM forests and from various joint projects with researchers and organisations. Feedback from our customers regarding our way of worging and the quality of our work is an essential part of our operations development.

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Forest owners have different targets (in Finnish)

In forest with a forest owner (in Finnish)

A versatile forest full of life means happiness for the forest owner (in Finnish)

Game oriented forest management plan supports biodiversity (in Finnish)


Professional contractors

Our contractors and their personnel act as an important link between UPM and the forest owners. The contractors work in forests and ensure that all operations are carried out by respecting the property of the forest owner and nature, as well as the relevant laws, regulations and UPM guidelines. Experiences of field operators are valuable when developing new operating methods.

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Taking care of the wellbeing of the forest is a shared responsibility (in Finnish)

Authorities set the boundaries and steer the operations

Our operations are based on laws, regulations, certification standards and our internal guidelines. Our personnel and contractors are familiar with these requirements and can keep the forest owners informed; often they can also take care of paper work required on behalf of the customer.  

We are in regular contact, for example, with officials and specialists from the Ministry of the Environment and the local Centres for Economic Development, Transport and the Environment when determining the borders of valuable habitats and natural habitats for endangered species. Our experts also prepare proposals for areas to be protected in the company forests to the Ministry or local Centres for Economic Development, Transport and the Environment.  Such proposals we prepare also on behalf of our customers.  The Ministry of the Environment is responsible conservation status and for deciding which habitats and areas are accepted in the conservation programmes in Finland.

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We promote forest certification

UPM has been involved in developing forest certification since the 1990s, when work towards standardisation began in Finland. Forest certification is an excellent tool for promoting sustainable forestry and for demonstrating to our consumers and downstream processors that the raw materials used in our products are legally sourced from sustainably managed forests. 

We promote all responsible forest certification schemes. On a global scale, the two major certification schemes are FSC® (FSC C 109750) and PEFCTM. Our target is to increase the use of certified wood so that all sourced wood will be certified by 2030. To reach this target we participate actively in the development of standards as well as offering forest certification to forest owners according to their needs. This is also the aim of the global partnership agreement between UPM and FSC International. 

All forests owned by UPM are covered by PEFC and/or FSC certificates. In addition, we manage our own FSC and PEFC certification groups, which private forest owners are welcome to join. We are responsible for ensuring that the forests covered in the certififace are managed with the applied standards, as well as contacts with the FSC and PEFC auditors, whose task it is to verify that our operations meet the standard requirements.

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Plannind a FSC® stand for cutting

FSC® and regeneration felling

FSC® forest management plan


FSC® and forestry

FSC® and water bodies

FSC® and peatland and mires

Operations development requires collaboration, research and testing

Researchers at universities and research institutes carry out continuous, high-quality research to improve forest management methods and approaches, and to investigate the impacts of forestry. Simulations are often used nowadays, but impact assessment also requires field trials and suitable sites in which to conduct them. UPM forests located around Finland complement research institutes' own networks and can offer excellent test environments for various research projects.

Maintaining of the species and valuable habitats in our forests interests researchers, environmental organisations and us alike. For years, we have implemented joint projects with various parties aimed at developing new ways to enhance biodiversity in commercial forests. Learn more from the section Protecting life in forests.

Collaborating with machine and equipment manufacturers is another major part of our operations development. Introduction of new, safe and efficient methods requires new functionalities from machines and equipment. Collaboration with specialists in different fields also enables us to develop new types of services for our forest owner customers.

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Figure out in a second the value of your forest (in Finnish)

Testing the timber truck of the future (subtitled in English)

Local communities are interested in our operations

Each year, we organise hundreds of events where we can meet forest owners and other people interested in forestry issues. We participate in local events and fairs and arrange different demonstrations to inform people of our services and way of operating. More information about these events is available from our website

Our activities have impacts, and harvesting near to residential areas requires particularly careful planning. Changes in the landscape can provoke debate, and particular attention must be given to safety. Depending on the site, we and the forest owners inform the closest neighbours about the starting time of the operations and safety information related to the operations before we start our work, either by mail, via the local media or by arranging public discussions. If there is a school or a day-care centre near the work site, we will visit them to discuss what the children and teachers should keep in mind to ensure the safety of all parties. 

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Versatile collaboration with schools and educational institutions

Teachers often like to take their pupils to the forest to explore in real life the things they have learnt in class. UPM forests are perfectly suited to such activities, and our forest professionals can often join the class and act as guides during the excursion. Planting trees has been a exciting event for many schoolchildren. We also participate in the Finnish Forest Association's Forest Quiz, which attracts hundreds of schoolchildren from around the country each year. 

Universities and educational institutions train new professionals for the industry. Each year, we welcome dozens of students to come and write their thesis for UPM or learn about the working life as trainees. Learn more from the section Working in the forest.

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International cooperation

We follow actively the international forest discussion and participate in different forums to share or forest know-how and to learn from the others. Examples of our international collaboration are the partnership agreement with FSC International and the UN Business and Biodiversity Initiative.

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