A growing interest in environmental and social responsibility is clearly visible at EcoPro, one of the largest and most important environmental exhibitions in Japan.
Sustainable innovations are attracting visitors at EcoPro. UPM’s booth has been busy with action as the Biofore Concept Car and other interesting applications have been prompting questions and conversations about the potential of bioeconomy.
One of the hottest topics has been lignin. This organic polymer found in the cell walls of all plants is a remarkably versatile raw material for the post-fossil era: it can replace fossil-based raw materials e.g. in plastics, carbon fibres and building materials. Lignin can also be used in animal feed, and its antioxidant properties make animal feed healthier and better for animals and the environment.
Headsets, high heel shoes, biocomposites, sustainable biofuel… There are many different application areas for biobased materials.
The broad range of lignin-based solutions developed by UPM Biochemicals have come as a surprise to many fair visitors. But the Biofore Concept Car has also attracted attention.
What does a car have to do with a forest company? Turns out: just about everything. The resource effective Biofore Concept Car is like the whole innovative forest industry packed into just one product on wheels, demonstrating new type of thinking, driving a sustainable change and replacing oil-based materials with advanced, renewable biomaterials.
Finland’s Ambassador Jukka Siukosaari (third on the left) gave a speech at UPM’s stand on Thursday.
The ongoing international fair in Tokyo had 53,000 visitors on its first day yesterday, and even more people are expected to explore the booths of 616 exhibitors today. After EcoPro, the Biofore Concept Car will continue its tour around the world. In February and March, it will be seen at events in Germany and the Netherlands.