​Innovative ecodesign boosts circular economy

Circular economy is not just about saving the world and fighting climate change, but about creating new business and increasing our competitiveness. Circular economy brings together solutions to increase resource efficiency, reduce costs and develop new innovative products.


Innovative design and technology bring new smart solutions to the market.
Biochemicals are renewable products and truly sustainable, competitive and high-quality solutions.
Biofuels replace fossil fuels and help to mitigate climate change.

Share of ecolabelled

69 %

Restricted substances on UPM´s own Restricted Chemical List

over 6000

Approved patent
applications in 2016


We utilise best available techniques to reduce our own waste or residues and reuse them in innovative products and value-adding solutions. This is based on the circular economy model in which materials and value circulate.

Many of our new products are made of residues, sidestreams and waste generated during existing production processes. By developing new technologies and businesses we expand our future portfolio.

Ecodesign ensures sustainability

Sustainability starts from the design of the product. Product stewardship is UPM’s top priority – our approach covers the entire value chain from design stage to end products and their reuse.

For the past 20 years, we have used the lifecycle inventory (LCI) as a guideline in product and process development. To further increase the sustainability of our products, we have adopted the concept of ecodesign. It guarantees that environmental impacts from design stage to end-use are minimised already during the design process.

FROM biofore.com
MAY 4, 2017

Henkel´s label waste goes beyond the bin

Henkel is a global company that recycles label waste with exemplary efficiency. RafCycle®, a project successfully piloted at one plant, will now be expanded.The circular economy is an integral part of everyday production in Bavaria, Germany. A packing machine attaches thousands of labels to the front and back of shampoo bottles at the Henkel Wassertrüdingen plant. As the labels come off the roll, the label release liner is fed onto a spool of its own next to the packaging line. When the supply of labels has been depleted and the operator replaces the roll, the used liner is deposited in a label stock waste container – a small step at the plant, but a giant leap in terms of recycling waste.

FEB 17, 2017

Assessing the lifecycle of a wine bottle

Self-adhesive label manufacturer UPM Raflatac collaborated with Cielo e Terra – one of Italy’s largest wine bottlers – and has made a lifecycle assessment of their wine brand Freschello. A lifecycle assessment involves the analysis of a product’s environmental impacts throughout its entire lifecycle, from raw material sourcing through to manufacturing and recycling.

Proven sustainability

We provide our customers with easy access to information on the sustainability of our products and supply chain by offering product declarations and environmental data for most of our products.

Third-party-verified environmental certifications and labels are a way of proving and communicating the environmental quality of our products and solutions.

  • Our products have been granted several ecolabels, which support customers in their choices and provide essential information for stakeholders.
  • 84% of wood and wood fibre used at UPM is certified.
  • 100% of our production sites have certified environmental management systems.
Innovations advance circular economy

Innovations advance circular economy

Product stewardship is our top priority

Product stewardship is our top priority

Less waste and more recycling and reuse

Less waste and more recycling and reuse