[{"contentLink":{"id":666465,"workId":0,"guidValue":"20c2a1d4-aa79-4dbe-ae50-55ef87cc80e2","providerName":null,"url":"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/","expanded":null},"name":"Packaging material guide","language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Page","EbookLandingPage"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"teaserImageUrl":{"id":666721,"workId":0,"guidValue":"47f45205-1bf1-4f9d-bed4-2de822dc8ba9","providerName":null,"url":"https://www.upm.com/siteassets/onepagers/ebook/packaging-material-guide/images/seo-main.jpg","expanded":null},"heroContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":666503,"workId":0,"guidValue":"5b6b9978-b8e2-4c5e-9c6d-bda54dfc5b9b","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","KeyVideoBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"autoplay":true,"loop":true,"muted":true,"hideControls":true,"renderedHtml":null,"anchorId":"cid_666503","videoUrl":"https://www.beta.upm.com/siteassets/images/upm-material-guide-ebook/final_packaging-10s_1_3200x1120.mp4"}],"useCircleMaskInHeroAssets":false,"mainContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":666502,"workId":0,"guidValue":"8cf0ed28-f535-4c52-aca3-0715ba71ee4f","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":666585,"workId":0,"guidValue":"f7051c8e-03b7-43f1-a02b-ed81e98c0d2b","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h2 class=\"headless-display-2 headless-jumbo-1\">Content</h2>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666585"},{"displayOption":"third","tag":null,"contentLink":{"id":666591,"workId":0,"guidValue":"1e9e1c99-0912-4dc9-b901-d901b3de5031","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">1.<br /><br /></span>What is UPM packaging material guide?</h4>\n<p><a class=\"btn btn--secondary\" title=\"What is UPM packaging material guide?\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/01-what-is-packaging-material-guide/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"none","renderedHtml":null,"anchorId":"cid_666591"},{"displayOption":"third","tag":null,"contentLink":{"id":666586,"workId":0,"guidValue":"4d657400-cbd7-4e46-bdd6-d644868c07f8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">2.<br /><br /></span>Crude tall oil (CTO)</h4>\n<p><a class=\"btn btn--secondary\" title=\"Crude tall oil (CTO)\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/02-crude-tall-oil-cto/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666586"},{"displayOption":"third","tag":null,"contentLink":{"id":666589,"workId":0,"guidValue":"a10693b5-e78c-482b-8af4-afabcc8dcc09","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">3.<br /><br /></span>Renewable naphtha</h4>\n<p><a class=\"btn btn--secondary\" title=\"Renewable naphtha\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/03-renewable-naphtha/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666589"},{"displayOption":"third","tag":null,"contentLink":{"id":666590,"workId":0,"guidValue":"a7e39c84-147a-4f37-a194-1726cb281bc1","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">4.<br /><br /></span>Used cooking oils (UCO)</h4>\n<p><a class=\"btn btn--secondary\" title=\"Used cooking oils (UCO)\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/04-used-cooking-oils-uco/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666590"},{"displayOption":"third","tag":null,"contentLink":{"id":666584,"workId":0,"guidValue":"e32a075d-ff2a-47d5-9e63-04436651f050","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">5.<br /><br /></span>Bio monoethylene glycols (Bio-MEG)</h4>\n<p><a class=\"btn btn--secondary\" title=\"Bio monoethylene glycols (Bio-MEG)\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/05-bio-monoethylene-glycols-bio-meg/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666584"},{"displayOption":"third","tag":null,"contentLink":{"id":666592,"workId":0,"guidValue":"fcd8a956-9f5a-47ee-b380-923ba1a5d022","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">6.<br /><br /></span>Wood pulp</h4>\n<p><a class=\"btn btn--secondary\" title=\"Wood pulp\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/06-wood-pulp/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666592"},{"displayOption":"third","tag":null,"contentLink":{"id":666587,"workId":0,"guidValue":"c3fb1546-fa0c-46e8-bc87-87e616531b8a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">7.<br /><br /></span>Ocean bound plastic (OBP)</h4>\n<p><a class=\"btn btn--secondary\" title=\"Ocean bound plastic (OBP)\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/07-ocean-bound-plastic-obp/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666587"},{"displayOption":"third","tag":null,"contentLink":{"id":666588,"workId":0,"guidValue":"e6c6222a-f2b0-4840-891d-904df11932a1","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">8.<br /><br /></span>Paper labels</h4>\n<p><a class=\"btn btn--secondary\" title=\"Paper labels\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/08-paper-labels/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666588"},{"displayOption":"third","tag":null,"contentLink":{"id":666583,"workId":0,"guidValue":"b4af8bd7-444b-4d9a-91ee-8c64da4744ca","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h4 class=\"headless-display-3\"><span style=\"color: #7aba28;\">9.<br /><br /></span>Barrier papers</h4>\n<p><a class=\"btn btn--secondary\" title=\"Barrier papers\" href=\"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/09-barrier-papers/\">Find out</a></p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_666583"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_666502"}],"footerTextColor":"default","invertTimestampSetting":null,"renderedHtml":null,"layoutViewModel":{"pageTitle":"Packaging material guide | UPM.COM","companyName":null,"companyLogo":"","companyLogoOffsetTop":0,"companyLogoMobile":"","siteName":"UPM.COM","businessLogo":"","headingTitle":null,"leadText":null,"businessLogoOffsetTop":0,"homeLink":"/ebook/beyond-fossils/packaging-material-guide/","homeLinkAbsoluteUrl":"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/","homeName":"Packaging material guide","metaDescription":"This material guide is designed by UPM to help you make your packaging a hero of circular economy.","pageLanguage":"en","pageLanguageNativeName":"English","googleTagManagerKey":"GTM-TDWSXZ","dataLayerContentTypes":null,"applyDataLayer":false,"tagManagerEnabledForAllUsers":true,"contentType":"EbookLandingPage","canonicalUrl":"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/","defaultHrefLangUrl":"https://www.upm.com/ebook/beyond-fossils/packaging-material-guide/","excludeFromSearch":false,"noIndexPage":false,"mainMenuItems":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"What is packaging material guide?","url":"/ebook/beyond-fossils/packaging-material-guide/01-what-is-packaging-material-guide/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"666466","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"This material guide is designed by UPM to help you make your packaging a hero of circular economy.","teaserUrl":"https://www.upm.com/siteassets/onepagers/ebook/packaging-material-guide/images/seo-main.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Crude tall oil (CTO)","url":"/ebook/beyond-fossils/packaging-material-guide/02-crude-tall-oil-cto/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"666467","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Meet crude tall oil – a true multi-tasker of new, fossil-free materials.","teaserUrl":"https://www.upm.com/siteassets/onepagers/ebook/packaging-material-guide/images/cto-2.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Renewable naphtha","url":"/ebook/beyond-fossils/packaging-material-guide/03-renewable-naphtha/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"666468","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Renewable naphtha is the second step in the 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