[{"contentLink":{"id":783422,"workId":0,"guidValue":"a10e421b-72b7-4de1-a548-f9bb37ebfdaa","providerName":null,"url":"https://www.upm.com/de/about-us/ziel-strategie/","expanded":null},"name":"Ziel und Strategie","language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Page","LandingPage"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"teaserImageUrl":{"id":866039,"workId":0,"guidValue":"a819254a-c765-4eba-a301-7a6b5e3b2c2e","providerName":null,"url":"https://www.upm.com/siteassets/about-us/landing-page/teaser-images/purpose-and-startegy-teaser.jpg","expanded":null},"headingTitle":"","leadText":"","heroContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":783424,"workId":0,"guidValue":"d73deebd-2744-400f-9dd1-1f90e4575064","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeroH1ImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"Unsere Strategie","ingress":"Wir streben nach profitablem, nachhaltigem Wachstum durch Leistungssteigerung und die Realisierung des vollen Potenzials unserer Investitionen. Unser starkes und ausgewogenes Geschäftsportfolio bietet uns in den kommenden Jahren mehrere attraktive Wachstumschancen. ","image":{"id":783516,"workId":0,"guidValue":"3746ff73-555d-4281-8845-3bb752421fcc","providerName":null,"url":"https://www.upm.com/siteassets/about-us/purpose-and-strategy/strategy/about-us-hero.jpg","expanded":null},"imageAltText":"Unsere Strategie","displayStyle":"Delicate","isTextOnDark":true,"textAlignment":"banner","responsiveImages":true,"readMoreLink":{},"secondLink":{},"linkStyle":"default","buttonColor":"default","renderedHtml":null,"anchorId":"cid_783424","imageWidth":3200,"imageHeight":1120,"imageUrl":"https://www.upm.com/siteassets/about-us/purpose-and-strategy/strategy/about-us-hero.jpg","nonResponsiveImageUrl":"https://www.upm.com/siteassets/about-us/purpose-and-strategy/strategy/about-us-hero.jpg?preset=hero-image","scaleToImageSize":false,"selectedAlt":"Unsere Strategie","backgroundPositionStyle":""}],"mainContentArea":[{"displayOption":"fullWithTwoColOffset","tag":null,"contentLink":{"id":783443,"workId":0,"guidValue":"ee1884f5-3d50-4896-ae0b-6761ff8231f8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Unser Versprechen

\n

We renew the everyday. UPM steht für Wandel und kontinuierliche Erneuerung. Durch Förderung von Innovationen, kompromisslose Nachhaltigkeit und langfristige Rentabilität schaffen wir Mehrwert für sämtliche Interessengruppen. Unser umfangreiches Portfolio eröffnet Möglichkeiten für nachhaltiges, profitables Wachstum und ebnet den Weg für eine bessere Zukunft der Gesellschaft. 

","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_783443"},{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"fullWithTwoColOffset","tag":null,"contentLink":{"id":783442,"workId":0,"guidValue":"d415ab95-2d5c-48b7-a484-9dec36c75cd8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Leistung für Wachstum

\n

Unsere oberste Priorität ist die kontinuierliche Verbesserung unserer Wettbewerbsfähigkeit. Durch frühzeitige und gezielte Maßnahmen sind wir in der Lage, die Markterholung und das zukünftige Wachstum in unseren Produktmärkten zu sichern. 

","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_783442"},{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":783426,"workId":0,"guidValue":"21bb87f4-dfdf-4a8d-9b97-f510fae531cf","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":true,"renderedHtml":null,"anchorId":"cid_783426","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/about-us/purpose-and-strategy/strategy/strategy-web-en-22.png","aspectRatio":"1920/1080","width":"1920","height":"1080"},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"},{"displayOption":"full","tag":null,"contentLink":{"id":783447,"workId":0,"guidValue":"2a9bea60-0bae-4158-865b-1a365851a0cd","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"half","tag":null,"contentLink":{"id":783555,"workId":0,"guidValue":"85a283ee-f31d-4138-9c14-b88c7ff529a1","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

 Starke Marktposition

\n

Das starke und ausgewogene Geschäftsportfolio von UPM in den Bereichen erneuerbare Fasern, fortschrittliche Materialien und Dekarbonisierungslösungen bietet uns in den kommenden Jahren eine Reihe attraktiver Wachstumschancen. Unser Hauptsitz befindet sich in Finnland. Unsere Hauptmärkte liegen in Europa, Asien und Nordamerika. 

","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_783555"},{"displayOption":"half","tag":null,"contentLink":{"id":783556,"workId":0,"guidValue":"461352df-b880-4efc-857a-8af393fb12e4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_783556","description":null,"title":"Von der Transformation zum Wachstum","link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/about-us/purpose-and-strategy/megatrendspurpose/upm-from-transfromation-to-growth-2025de.png","aspectRatio":"1201/1081","width":"1201","height":"1081"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":true,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783447"},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"},{"displayOption":"third","tag":null,"contentLink":{"id":783439,"workId":0,"guidValue":"6af1d0dd-87ce-4a06-b1a2-54a5dcd33b0e","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedCallToActionCenteredBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"UPM als Investition","leadParagraph":"Wir streben ein profitables, nachhaltiges Wachstum durch Leistung und die Nutzung unserer Großinvestitionen an.","buttonStyle":"green","readMoreLink":{"url":"/investors/upm-as-an-investment/","target":null,"text":"Mehr erfahren "},"preserveAspectRatio":false,"renderedHtml":null,"anchorId":"cid_783439","image":{"url":"https://www.upm.com/globalassets/global-elements/icons/investors-finance/upm_icon_finance-1_outline_rgb.png","urlWithPreset":"https://www.upm.com/globalassets/global-elements/icons/investors-finance/upm_icon_finance-1_outline_rgb.png?preset=thumbnail-small","localizedAlt":null,"aspectRatio":"150/150","width":"150","height":"150","focalPoint":null}},{"displayOption":"third","tag":null,"contentLink":{"id":783453,"workId":0,"guidValue":"b6b820a8-93fa-49f2-8ccd-6429b7e609d1","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedCallToActionCenteredBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"Nachhaltigkeit","leadParagraph":"Wir sind innovationsgetrieben, nutzen erneuerbare Energien und schaffen so eine nachhaltige Zukunft. ","buttonStyle":"green","readMoreLink":{"url":"https://www.upmbiochemicals.com/de/nachhaltigkeit/","target":null,"text":"Mehr erfahren "},"preserveAspectRatio":false,"renderedHtml":null,"anchorId":"cid_783453","image":{"url":"https://www.upm.com/globalassets/global-elements/icons/responsibility-megatrends/upm_icon_recycle-wood_outline_rgb.png","urlWithPreset":"https://www.upm.com/globalassets/global-elements/icons/responsibility-megatrends/upm_icon_recycle-wood_outline_rgb.png?preset=thumbnail-small","localizedAlt":null,"aspectRatio":"150/150","width":"150","height":"150","focalPoint":null}},{"displayOption":"third","tag":null,"contentLink":{"id":783436,"workId":0,"guidValue":"0364b23c-31a7-4472-91ba-b1f781076f62","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedCallToActionCenteredBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"Innovation","leadParagraph":"Innovations- und F&E-Programme sind für die Entwicklung neuer Produkte und Technologien unerlässlich. ","buttonStyle":"green","readMoreLink":{"url":"/solutions-and-innovations/product-development/","target":null,"text":"Mehr erfahren "},"preserveAspectRatio":false,"renderedHtml":null,"anchorId":"cid_783436","image":{"url":"https://www.upm.com/globalassets/global-elements/icons/businesses-products/upm_icon_products_outline_rgb.png","urlWithPreset":"https://www.upm.com/globalassets/global-elements/icons/businesses-products/upm_icon_products_outline_rgb.png?preset=thumbnail-small","localizedAlt":null,"aspectRatio":"150/150","width":"150","height":"150","focalPoint":null}},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"},{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":783427,"workId":0,"guidValue":"d463d2f1-39f3-44f8-b7fc-ddcae8406927","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Geschäftsbericht für 2024

\n

Unser Geschäftsbericht bietet einen umfassenden Überblick über unsere Leistung im Jahr 2024. Erkunden Sie unsere Strategie, unser Geschäftsportfolio, unsere Innovationen und unsere Nachhaltigkeitsziele.

\n

Geschäftsbericht für 2024 (EN)

","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_783427"},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"},{"displayOption":"full","tag":null,"contentLink":{"id":783432,"workId":0,"guidValue":"9137d18d-fd55-4a36-ad14-5e29478b0065","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"},{"displayOption":"full","tag":null,"contentLink":{"id":783532,"workId":0,"guidValue":"52a7f642-9f9f-4180-9098-18be992ca098","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedTitleBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"titleTag":"h2","title":"Das Geschäftsportfolio von UPM ","customAnchorId":"","extraMargin":false,"alignLeft":false,"tooltip":null,"tooltipColor":"","tooltipTextBackgroundColor":"","anchorNavigationEnabled":false,"anchorNavigationTitle":"","renderedHtml":null,"anchorId":"cid_783532","htmlTitle":"Das Geschäftsportfolio von UPM "},{"displayOption":"full","tag":null,"contentLink":{"id":783524,"workId":0,"guidValue":"0396880c-526c-485d-9e0a-41328520448a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"half","tag":null,"contentLink":{"id":783618,"workId":0,"guidValue":"8d64db72-2bc3-4a78-99a1-123fdbc5d8ae","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Dekarbonisierungslösungen   

\n

Die Dekarbonisierungslösungen von UPM umfassen innovative Biochemikalien, Biokraftstoffe und CO2-freie Energie als nachhaltige Alternativen zu fossilen Werkstoffen und Ressourcen. 

\n

UPM Biochemicals

\n

UPM Biofuels 

\n

UPM Energy

","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_783618"},{"displayOption":"half","tag":null,"contentLink":{"id":783619,"workId":0,"guidValue":"1e2f184f-c3b0-44ab-90c0-b435306e3f8c","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"resizeToFit","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_783619","description":null,"title":"Decarbonization solutions","link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/homepage/2025/decarbonization-solutions3.jpg?preset=img-size-half","aspectRatio":"712/400","width":"712","height":"400"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":true,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783524"},{"displayOption":"full","tag":null,"contentLink":{"id":783525,"workId":0,"guidValue":"48362a2d-78fe-41fc-9d6f-2c28e469bce4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"half","tag":null,"contentLink":{"id":783622,"workId":0,"guidValue":"e2b1871d-c44e-47c9-8daf-6b735f304ec6","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_783622","description":null,"title":"Advanced materials ","link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/homepage/2025/advanced-materials3.jpg?preset=tmpl-size-half","aspectRatio":"712/401","width":"712","height":"401"},{"displayOption":"half","tag":null,"contentLink":{"id":783623,"workId":0,"guidValue":"8f3ff77a-ce35-4162-866d-56ab9b41d976","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Fortschrittliche Materialien 

\n

Die fortschrittlichen Materialien von UPM bieten technische Lösungen mit Mehrwert für eine Vielzahl von Anwendungen, darunter Papier- und Folienetiketten, Grafiklösungen, sowie flexible Verpackungen und Etiketten. Unser Sperrholz eignet sich ideal für den Einsatz im Bauwesen, als Fahrzeugboden und im LNG-Schiffbau. 

\n

UPM Raflatac

\n

UPM Specialty Materials

\n

UPM Plywood

","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_783623"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":true,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783525"},{"displayOption":"full","tag":null,"contentLink":{"id":783526,"workId":0,"guidValue":"aec6e1d5-83ed-4aa7-b14d-0515e8f4c8c5","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"half","tag":null,"contentLink":{"id":783627,"workId":0,"guidValue":"594de807-4987-4df3-b38a-cc59cfa3baea","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Erneuerbare Fasern 

\n

Der Bereich Erneuerbare Fasern bedient den globalen Markt mit einem umfassenden Sortiment an verantwortungsvoll produzierten Zellstoffsorten aus Eukalyptus-, Birken- und Weichholz. Im Rahmen unserer Geschäftstätigkeit im Faserstoffbereich in Finnland bieten wir auch Schnittholz an. 

\n

UPM Pulp

\n

UPM Timber

","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_783627"},{"displayOption":"half","tag":null,"contentLink":{"id":783628,"workId":0,"guidValue":"f3f5aecf-ebe5-4fc8-ac2c-706f8a151227","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_783628","description":null,"title":"Renewable fibres","link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/homepage/2025/renewable-fibres3.jpg?preset=tmpl-size-half","aspectRatio":"712/401","width":"712","height":"401"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":true,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783526"},{"displayOption":"full","tag":null,"contentLink":{"id":783527,"workId":0,"guidValue":"ac2e2365-1a5c-4fe9-bbaa-2ca4777ae423","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":725611,"workId":0,"guidValue":"f5faa110-5ce3-4e63-80be-2b8381bd26aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_725611"},{"displayOption":"half","tag":null,"contentLink":{"id":783632,"workId":0,"guidValue":"d6421dce-b569-4ecf-b3cc-56b802accdd3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_783632","description":null,"title":"Communication papers","link":null,"focalPoint":null,"imageUrl":"https://www.upm.com/siteassets/homepage/2025/communication-papers3.jpg?preset=tmpl-size-half","aspectRatio":"712/401","width":"712","height":"401"},{"displayOption":"half","tag":null,"contentLink":{"id":783631,"workId":0,"guidValue":"8dff51ce-c150-40f5-8255-70ba7ae355f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

Grafische Papiere 

\n

Der UPM-Geschäftsbereich für grafische Papiere, vertreten durch UPM Communication Papers, bietet die größte Auswahl an Zeitschriften-, Zeitungs- und Feinpapieren. Diese Produkte eignen sich ideal für Werbung und das Verlagswesen sowie für den täglichen Gebrauch in Haushalten und Büros. 

\n

UPM Communication Papers

","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_783631"},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":true,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783527"}],"containerBackgroundColor":"grey","keepBackgroundColorInContainer":null,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_783432"},{"displayOption":"full","tag":null,"contentLink":{"id":726345,"workId":0,"guidValue":"6fe707cb-5f5b-42b7-a7bb-9883c124f9f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_726345"}],"invertTimestampSetting":null,"renderedHtml":null,"layoutViewModel":{"pageTitle":"Ziel und Strategie | Ein Unternehmen für Materiallösungen","companyName":null,"companyLogo":"","companyLogoOffsetTop":0,"companyLogoMobile":"","siteName":"Ein Unternehmen für Materiallösungen","businessLogo":"","headingTitle":null,"leadText":null,"businessLogoOffsetTop":0,"homeLink":"/de/","homeLinkAbsoluteUrl":"https://www.upm.com/de/","homeName":null,"metaDescription":"Globale Megatrends und eine wachsende Nachfrage nach erneuerbaren Produkten fordern uns heraus – und wir sind bestens aufgestellt, um darauf zu reagieren.","pageLanguage":"de","pageLanguageNativeName":"Deutsch","googleTagManagerKey":"GTM-TDWSXZ","dataLayerContentTypes":null,"applyDataLayer":false,"tagManagerEnabledForAllUsers":true,"contentType":"LandingPage","canonicalUrl":"https://www.upm.com/de/about-us/ziel-strategie/","defaultHrefLangUrl":"https://www.upm.com/about-us/strategy/","excludeFromSearch":false,"noIndexPage":false,"mainMenuItems":[{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Auslösungen","url":"/de/neuigkeiten-und-geschichten/Ausl_27sungen/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"193266","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null}],"linkType":"normal","enableSubLevelMenu":false,"name":"Neuigkeiten und Geschichten","url":"/de/neuigkeiten-und-geschichten/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"713138","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Hier finden Sie unsere neuesten Pressemitteilungen, Reportagen und Blogbeiträge.","teaserUrl":null}],"complementaryMenuItems":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Certificate Finder","url":"/certificate-finder/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"859799","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Most UPM products are certified with widely recognized ecolabels, such as the EU Ecolabel, the German Blue Angel, FSC® and PEFC. All certificates and ecolabels are listed on our Certificate Finder.","teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"For media","url":"/for-media/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"704363","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Welcome to UPM’s Media hub. This section provides journalists, media professionals, and stakeholders with essential resources, including the latest news, expert insights, in-depth reports, and high-resolution visuals. For personalized assistance or assistance from our experts, please contact our media relations team. We are committed to supporting and collaborating with you.","teaserUrl":"/siteassets/for-media/images/upm-biofore-june-1299.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"For suppliers","url":"/for-suppliers/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"713130","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"We are a reliable and future-oriented business partner investing in sustainable growth. We collaborate closely with our suppliers in creating innovative solutions and developing renewable alternatives to fossil-based materials.","teaserUrl":"/siteassets/teaser-images/for-suppliers_teaser.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Kontakt","url":"/de/kontakt/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"777399","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"We create sustainable fossil-free alternatives in a variety of end uses. If you want to learn more, contact us.","teaserUrl":null}],"externalLinksForMobileNavigation":[],"sitesMenuItems":{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":null,"url":null,"selected":false,"expanded":false,"columnBreak":false,"targetFrame":null,"contentLink":null,"contentLiftUps":null,"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},"breadcrumbItems":[{"name":"UPM.DE","url":"/de/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":null,"contentLiftUps":null,"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null}],"languageMenuItems":[{"name":"en","title":"English","url":"/about-us/strategy/","isExternal":false},{"name":"fi","title":"Suomi","url":"/fi/tietoa-meista/strategia/","isExternal":false},{"name":"中文(简体)","title":"中文(简体)","url":"https://www.upmchina.com/","isExternal":true}],"alternateLanguages":[{"name":"en","title":"English","url":"https://www.upm.com/about-us/strategy/","isExternal":false},{"name":"de","title":"Deutsch","url":"https://www.upm.com/de/about-us/ziel-strategie/","isExternal":false},{"name":"fi","title":"Suomi","url":"https://www.upm.com/fi/tietoa-meista/strategia/","isExternal":false}],"openGraphModel":{"title":"Ziel und Strategie","type":"article","url":"https://www.upm.com/de/about-us/ziel-strategie/","image":{"imageUrl":"https://www.upm.com/siteassets/about-us/landing-page/teaser-images/purpose-and-startegy-teaser.jpg","width":1424,"height":801},"siteName":"Ziel und Strategie | Ein Unternehmen für Materiallösungen","admins":null,"description":"Globale Megatrends und eine wachsende Nachfrage nach erneuerbaren Produkten fordern uns heraus – und wir sind bestens aufgestellt, um darauf zu reagieren."},"footerStickyAreaLinks":null,"floatingFooterSiteLink":null,"floatingFooterDownloadLink":null,"floatingFooterAudioBookLink":null,"pageSpecificStickyFooter":false,"pageSpecificFooter":false,"footerContentArea":[{"displayOption":"third","tag":null,"contentLink":{"id":777891,"workId":0,"guidValue":"bdc38a03-ae7b-48cd-8025-25c0f18a76a8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_777891"},{"displayOption":"third","tag":null,"contentLink":{"id":826040,"workId":0,"guidValue":"5a91bf77-d2b6-4a6b-a2c1-08b2f7a430ed","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_826040"},{"displayOption":"third","tag":null,"contentLink":{"id":826041,"workId":0,"guidValue":"1fae9ed0-37a9-49a4-ad07-911aaed3f42a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

UPM Telefonzentrale  

\n

+358 (0) 204 15 111

\n

Diese Website ist durch reCAPTCHA geschützt und es gelten die Datenschutzbestimmungen und Nutzungsbedingungen von Google.

","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_826041"}],"footerBottomRowText":"","chapterFooterContent":null,"siteLinksContentArea":null,"isMyForestContent":false,"hideNavigation":false,"hideLanguageSelector":false,"showSocialShare":false,"cookiePolicyName":"UPMCookiePolicy","useCookiePolicyOptOut":true,"cookiePolicySettingsHeader":"

Ihre Auswahl

\n

Sie kontrollieren Ihre Daten. Unsere Geschäftspartner und wir verwenden Cookies, um Informationen über Sie für verschiedene Zwecke zu sammeln:

","cookiePolicySettingsFooter":"

Sie können Ihre Einwilligung jederzeit widerrufen, indem Sie auf der jeweiligen Seite in der Fußzeile auf die Cookie-Einstellungen klicken.

","cookiePolicyOptOutContent":"

Auf dieser Website verwenden wir Cookies, um Ihnen die bestmögliche Nutzererfahrung zu ermöglichen und um Ihnen personalisierte Inhalte und relevante Werbung anzeigen zu können. Einige Cookies sind erforderlich, um Ihnen einen vertrauenswürdigen Service zu bieten. Daher können diese nicht abgelehnt werden. Wählen Sie die beste Option für sich. 

\n

Weitere Informationen finden Sie in unserer Datenschutzerklärung. 

","cookiePolicyOptOutChangeContent":"

Ihre aktuellen Cookie-Einstellungen

\n

Auf dieser Website verwenden wir Cookies, um Ihnen die bestmögliche Nutzererfahrung zu ermöglichen und um Ihnen personalisierte Inhalte und relevante Werbung anzeigen zu können. Einige Cookies sind erforderlich, um Ihnen einen vertrauenswürdigen Service zu bieten. Daher können diese nicht abgelehnt werden. Wählen Sie die beste Option für sich. 

\n

Weitere Informationen finden Sie in unserer Datenschutzerklärung.

","cookiePolicyOptOutNeedsCookies":"

Um auf diese Inhalte zugreifen zu können, müssen Sie Cookies akzeptieren.

\n

Auf dieser Website verwenden wir Cookies, um Ihnen die bestmögliche Nutzererfahrung zu ermöglichen und um Ihnen personalisierte Inhalte und relevante Werbung anzeigen zu können.

\n

Bitte stimmen Sie dem Empfang von Cookies zu, um auf diese Inhalte zugreifen zu können. Mehr erfahren Sie in unserer Datenschutzerklärung.

","actionBarContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":801877,"workId":0,"guidValue":"d1f5e51f-f29c-454b-841b-39dc0b943ebd","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedLanguageActionBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":null,"anchorId":"cid_801877","languageItems":[{"name":"EN","title":"English","url":"/about-us/strategy/","isExternal":false},{"name":"FI","title":"Suomi","url":"/fi/tietoa-meista/strategia/","isExternal":false},{"name":"JA","title":"日本語","url":"/ja/","isExternal":false},{"name":"UK-UA","title":"українська (Україна)","url":"/ua/upm-in-ukraine/","isExternal":false},{"name":"中文(简体)","title":"中文(简体)","url":"https://www.upmchina.com/","isExternal":true}],"currentLanguage":{"name":"DE","title":"Deutsch","url":null,"isExternal":false},"isOnePager":false},{"displayOption":"full","tag":null,"contentLink":{"id":746012,"workId":0,"guidValue":"c9ac83e5-7179-419e-ad46-4b46f8deb237","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedSearchActionBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n \n"}],"isMyForestPage":false,"isMyForestLobbyPage":false,"paperCatalogueType":"default","getInactiveMainMenuItems":[{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Auslösungen","url":"/de/neuigkeiten-und-geschichten/Ausl_27sungen/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"193266","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null}],"linkType":"normal","enableSubLevelMenu":false,"name":"Neuigkeiten und Geschichten","url":"/de/neuigkeiten-und-geschichten/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"713138","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Hier finden Sie unsere neuesten Pressemitteilungen, Reportagen und Blogbeiträge.","teaserUrl":null}],"quickNavigator":null,"inPageNavigation":false,"inPageNavigationItems":null,"inPageAnchorNavigation":false,"inPageAnchorNavigationItems":null,"relatedArticles":{"page":"783422","useInfiniteScroll":true,"items":[{"thumbnailImageUrl":"https://www.wisaplywood.com/siteassets/images/news-and-stories/2026/upm-leeuwerik-eindhoven-31-03-2026-epsilon-studios-ektor-tsolodimos-7_edited_16-9.jpg?preset=tmpl-size-third","altText":"","title":"Kunststoffverpackungen für WISA®-Sperrholz erfüllen die EU Recyclinganforderungen früher als geplant","text":"Die neue EU-Verordnung zu Verpackungen und Verpackungsabfälle verschärft ab 2030 die Anforderungen an Kunststoffverpackungen. Bereits Ende 2025 bestanden Stretchfolien für WISA®Sperrholz- und Furnierprodukte zu mindestens 35 Prozent aus Recyclingkunststoff aus Verbraucherabfällen. Proaktive Entwicklung stellt die Verpackungsqualität und die Einhaltung der neuen Anforderungen sicher. ","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/26/kunststoffverpackungen-fur-wisa-sperrholz-erfullen-die-eu-recyclinganforderungen-fruher-als-geplant/","date":"04/16/2026 08:01:12","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":4,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/2bf6dfee31434c2eb5094a4625df1069/1920x1080-savopak.jpg?preset=tmpl-size-third","altText":"","title":"Grundlage der langjährigen Partnerschaft zwischen Savopak und UPM Plywood sind hochwertige Produkte, Vertrauen und offener Dialog","text":"Der Verpackungshersteller Savopak vertraut auf UPM Plywood, wenn es darum geht, die vielfältigen Anforderungen seiner Kunden zu erfüllen. Seit über einem halben Jahrhundert stellt das Unternehmen hochwertige Verpackungslösungen aus finnischem Sperrholz her.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/25/savopak-and-upm-plywoods-long-term-partnership-is-built-on-high-quality-products-trust-and-open-dialogue/","date":"12/19/2025 12:03:52","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":4,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/578c59a130424d4ba39789d7c68af1c8/1920x1080-wisa-spruce-fr-colour-change.jpg?preset=tmpl-size-third","altText":"","title":"Verändertes Aussehen von WISA-Spruce FR für bessere Erkennbarkeit","text":"UPM verändert das Aussehen seines feuerhemmenden Fichten-Sperrholzes WISA®-Spruce FR . Anstatt wie bisher gelblich wird das Produkt zukünftig rötlich eingefärbt sein. Dadurch sind die feuerhemmenden Platten für die Endverbraucher leichter zu erkennen.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/25/wisa-spruce-fr-gets-a-new-look-for-easier-recognition/","date":"12/18/2025 11:56:50","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":1,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/fcc6737a5d774f38a42c2c31ee30cd14/southspace-main.jpg?preset=tmpl-size-third","altText":"","title":"WISA-Birch LG Sperrholz ermöglicht die Verbindung von historischem Charakter mit modernem Komfort","text":"Materialien, die das historische Erbe eines Gebäudes aus dem 16. Jahrhundert respektieren und gleichzeitig den Anforderungen des 21. Jahrhunderts entsprechen, sind nicht einfach zu finden. Im Coworking-Space Southspace in Dorking (Großbritannien), wurde mit WISA®‑Birch LG Sperrholz eine Lösung realisiert, die das historische Gebäude optisch ergänzt, eine strapazierfähige Arbeitsumgebung sicherstellt und die Nachhaltigkeitsziele des Projekts unterstützt. ","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/26/wisa-birch-lg-sperrholz-ermoeglicht-die-verbindung-von-historischem-charakter-mit-modernem-komfort/","date":"02/13/2026 07:59:42","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":5,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/e79088301621406e9b99bf05cfdbca56/ekeri_trailer_wisa_trans5.tif?preset=tmpl-size-third","altText":"","title":"Verschleißfeste Bodenbeläge für Fahrzeuge – WISA®-Truck Plus, WISA®-Trans Mk2 und WISA®-Wire","text":"Eine hervorragende hohe Verschleißfestigkeit ist für Fahrzeugbodenbeläge ein Muss. WISA-Sperrholzprodukte bieten hervorragende Lösungen für verschiedene Anwendungen: WISA-Truck Plus für extrem hohe Beanspruchung, WISA-Trans Mk2 für hohe Beanspruchung und WISA-Wire für den Basisbereich.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/25/verschleissfeste-bodenbelage-fur-fahrzeuge-wisa-truck-plus-wisa-trans-mk2-und-wisa-wire/","date":"04/29/2025 11:45:21","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":5,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/24932327e4dd4861a39984e85ff70085/sprucefr_staircase_puumerkki.jpg?preset=tmpl-size-third","altText":"","title":"Mit dem feuerhemmenden WISA®-Spruce FR werden die Brandschutzanforderungen in den Räumlichkeiten von Puumerkki erfüllt","text":"Das feuerhemmende Sperrholz WISA®-Spruce FR bot eine einfache und sichere Lösung für die Konstruktion des Treppenhauses, das in den neuen Räumlichkeiten des finnischen Baustofflieferanten Puumerkki als Notausgang dient.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/25/Mit-dem-feuerhemmenden-WISA-Spruce-FR-werden-die-Brandschutzanforderungen-in-den-Raumlichkeiten-von-Puumerkki-erfullt/","date":"10/22/2025 12:02:09","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":4,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/b9f4074d0e064a78ae5a72198bc5a247/ply_myllysaari4_16_9.jpg?preset=tmpl-size-third","altText":"","title":"UPM, der Segelclub Lahti und das Berufsbildungs­zentrum Salpaus bauen gemeinsam einen stabilen Boden für ein historisches Bootshaus und Veranstaltungslokal","text":"Die Insel Myllysaari in der Nähe der finnischen Stadt Lahti ist ein beliebtes Ausflugsziel. Dank der Zusammenarbeit zwischen dem Segelclub Lahti , UPM und dem Berufsbildungszentrum Salpaus entstand dort ein neuer Veranstaltungsort. Der Boden dafür wurde aus von UPM gespendetem WISA®-Wire Sperrholz gebaut und von angehenden Baufachleuten verlegt. ","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/Artikel/plywood/25/upm-der-segelclub-lahti-und-das-berufsbildungszentrum-salpaus-bauen-gemeinsam-einen-stabilen-boden-fur-ein-historisches-bootshaus-und-veranstaltungslokal/","date":"06/18/2025 06:24:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":5,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.upm.com/contentassets/da529d1e7927458c8de178070c69e607/physical-impacts-teaser.jpg?preset=tmpl-size-third","altText":"","title":"Genaue Betrachtung der physischen Auswirkungen des Klimawandels","text":"Das Finnische Meteorologische Institut hat einen Bericht veröffentlicht, der UPM hilft, die zukünftigen physischen Auswirkungen des Klimawandels auf sein Geschäft zu bestimmen. Der Bericht zeigt zwar die Risiken des Klimawandels auf, weist aber gleichzeitig darauf hin, dass der Übergang zu einer kohlenstoffarmen Wirtschaft auch neue Chancen birgt.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2019/10/genaue-betrachtung-der-physischen-auswirkungen-des-klimawandels/","date":"10/30/2019 06:38:04","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":7,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/archive/www-upmbiofore-com/wp-content/uploads/2019/11/upm_esa-korhonen-logistics-services.jpg?preset=tmpl-size-third","altText":"","title":"Auswahl der besten Route","text":"UPM Forest erreicht mit seinen logistischen Entscheidungen gleich zwei Ziele: Geringere Emissionen und verbesserte Transporteffizienz.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2019/11/auswahl-der-besten-route/","date":"11/05/2019 07:00:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":7,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/archive/www-upmbiofore-com/wp-content/uploads/2018/11/upm_bm1-18_p24_shenzhen-traffic_300dpi_mod.jpg?preset=tmpl-size-third","altText":"","title":"20 Jahre UPM in China","text":"UPM celebrates its 20th anniversary in China this year. Ongoing investment over the past two decades has secured a firm foothold for future growth in Asia’s emerging markets.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/11/20-years-strong-in-china/","date":"11/05/2018 13:53:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":6,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/archive/www-upmbiofore-com/wp-content/uploads/2018/11/redflower_biofore.jpg?preset=tmpl-size-third","altText":"","title":"Die rote Blume des Gedenkens","text":"This year some 50 million red paper flowers are produced as a symbolic gesture of remembrance for fallen soldiers. The pulp used in poppies comes from UPM Kaukas pulp mill and the paper is manufactured by James Cropper paper mill in Great Britain.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/11/red-flower-of-remembrance/","date":"11/07/2018 13:43:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":5,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/about-us/images/uruguay2_biofore.jpg?preset=tmpl-size-third","altText":"","title":"Pläne für die Zukunft","text":"UPM plant 2 Milliarden Euro in ein neues Werk zu investieren, das in der Nähe der Stadt Paso de los Toros in Durazno im Zentrum von Uruguay entstehen soll. Das neue Werk hätte ausreichend Kapazitäten, um jährlich circa 2 Millionen Tonnen an Eukalyptuszellstoff zu produzieren.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/12/plane-fur-die-zukunft/","date":"12/10/2018 08:17:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":4,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/about-us/images/upm_bm1-18_p22_wisa_lng_sea.jpg?preset=tmpl-size-third","altText":"","title":"Sicherer Gastransport durch Birkensperrholz","text":"Robustes, langlebiges Birkensperrholz wird als Isolierkomponente für Schiffe genutzt, um die zunehmenden Mengen an Flüssigerdgas sicher über die sieben Weltmeere zu segeln.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/12/gas-sails-safely-in-birch-plywood/","date":"12/20/2018 13:14:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":4,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/archive/www.upmbiofore.fi/wp-content/uploads/2018/10/upm_bm1-18_p11_shenzhen_300dpi_cmyk_mod.jpg?preset=tmpl-size-third","altText":"","title":"Zukünftiges WACHSTUM ohne fossile Rohstoffe","text":"Global megatrends are reshaping the future of business, with sustainability leading the transformation. President and CEO Jussi Pesonen is confident that UPM is set for decades of solid growth as a bioeconomy innovator.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/10/a-future-of-growth-beyond-fossils/","date":"10/31/2018 13:29:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":12,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null},{"thumbnailImageUrl":"https://www.beta.upm.com/siteassets/archive/www-upmbiofore-com/wp-content/uploads/2018/11/long-term-commitment-in-uruguay.jpg?preset=tmpl-size-third","altText":"","title":"Langfristiges Engagement in Uruguay","text":"Seit dem Pflanzen der ersten Eukalyptus-setzlinge vor 30 Jahren fördert UPM in Uruguay regionale Beschäftigung und Unternehmertum. Die Auswirkungen sind auf vielfältige Art und Weise spürbar.","textHidden":false,"linkText":"Mehr erfahren","linkHref":"/de/neuigkeiten-und-geschichten/Artikel/2018/11/long-term-commitment-in-uruguay/","date":"11/21/2018 14:02:00","type":"Artikel","videoId":null,"authorName":null,"readTimeEstimate":8,"id":0,"contentCardType":"Default","useExternalLink":false,"aspectRatio":null,"width":null,"height":null}]},"tagPageReferences":null,"announcements":null,"footerSocialMediaLinks":[[{"linkType":"linkedin","link":"http://www.linkedin.com/company/upm-kymmene"},{"linkType":"instagram","link":"https://www.instagram.com/upmworld/"}],[{"linkType":"youtube","link":"http://www.youtube.com/upmdotcom"},{"linkType":"WeChatQr","link":"https://www.upm.com/siteassets/for-media/images/upm-wechat-code.jpg?preset=tmpl-size-thumbnail-small"}]],"schemaOrgMetadata":null,"brightEdgeAutopilotEnabled":true,"enableSubLevelMenuForSite":false,"schemaMarkupEnabled":false},"metadata":{"isAuthenticated":false,"currentLanguage":"de"},"settings":{"navigation":{"isOnePager":false,"useChineseLogo":false,"showLanguageSelector":true},"newsLetterSubscriptionUrl":null,"kontaktiMChatKey":null,"navigationV2Enabled":true,"navigationV2Condensed":false},"finalTagReferences":["NOT Griffy"],"timestamp":{"showTimestamp":false,"date":"01.10.2025"},"showAnnouncements":false}]