(UPM, Helsinki, 23 June 2009) – On the occasion of the World Environment Day 2009 UPM launched the UPM Forest Life website in Chinese. At the same time UPM continued the international plant a tree day events by donating 10,000 trees to the China Green Foundation for the reforestation of areas adjacent to the Great Wall in Jinshanling, outside of Beijing.
UPM initially launched the creative website www.upmforestlife.com in 2007. Since then the website has received several recognitions and international awards for its unique content and innovative use of technology. The Chinese version makes the virtual walk in the Finnish forest accessible to new audiences in China including UPM staff, customers and the big public.
Environmental awareness in China is increasing rapidly. Introduction to the sustainable forestry practices of UPM, as well as to the importance of biodiversity conservation offer a genuinely new approach to raising the interest of the large audience.
Planting trees together
Forest plays a critical role in mitigating climate change as well as in contributing to biodiversity, soil and flood protection. The United Nations Environment Programme (UNEP) has initiated a global tree planting campaign to involve all nations and the public at large. The national target of China is to increase forest cover from 18.21% to 20% of the land area by 2010. The China Green Foundation is participating in both campaigns with specific action plans.
"We appreciate the contribution of UPM to the Chinese reforestation campaign and the efforts UPM has made to raise the public awareness of green and environmental issues," said Ms Chen Meina, Secretary-General, China Green Foundation Enterprise Cooperation Committee, upon receiving the UPM donation of 10,000 seedlings.
To make a walk through the Finnish forests in English, Finnish, French, German or Chinese, please visit www.upmforestlife.com.
For further information please contact:
Ms Zhang Shuo, Communications Manager
UPM-Kymmene Corporation Beijing Representative Office, tel. +86 10 8529 9853
Ms Ma Yuanyuan, Environmental Marketing Manager
UPM-Kymmene (Changshu) Paper Industry Co., Ltd., tel. +86 21 6448 5544