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UPM Corporate Venturing to cooperate with Australian Pemara in the sales and marketing of UPM Shelf Life Guard

Archive 6.3.2008 0:00 EET

(UPM, Helsinki, March 6, 2008) – UPM Corporate Venturing and the Australian Pemara Corporation have signed an agreement to begin the sales and marketing of the UPM Shelf Life Guard product in Australia. The cooperation aims to promote the use of UPM Shelf Life Guard within the Australian food industry.

UPM Shelf Life Guard is a packaging label that indicates if the protective package is intact. When the label colour changes from transparent to blue, the consumer is informed that air has replaced the modified atmosphere gases within the package due to a breach or leak.

The food industry uses modified atmosphere packaging for fresh meat, cutlets, coffee, cheeses, produce and fresh fruit. The advantages of modified atmosphere packaging are even product quality, enhanced product appearance, improved taste and nutritional values, and longer shelf-life.

Controlled or modified atmosphere packaging is a commonly used packaging format in the food industry. Air can lead to the deterioration of foodstuffs through the growth of harmful microbes, the loss of colour and aroma, the presence of odour, the loss of nutritional value, as well as changes in food structure such as drying, fading and staleness.

For more information and product pictures, visit www.shelflifeguard.com

For further information, please contact:
Timo Äijälä, UPM, Venture Manager, Smart Labels, tel. +358 40 760 6210

UPM in brief
UPM is one of the world’s leading forest products groups. The Group's sales in 2007 were EUR 10 billion, and it has about 26,000 employees. UPM's main products include printing papers, label materials and wood products. The company has production facilities in 14 countries, and its main markets are Europe and North America. UPM shares are traded on the Helsinki Stock Exchange and the company has an ADR programme on the OTC market in the USA. www.upm-kymmene.com

UPM works together with its customers to develop innovative product and service solutions for
business needs. UPM’s Corporate Venturing department focuses on the development and commercialisation of new business ideas, like intelligent packaging products for the food industry. Venturing projects have created the RFID business, electronic paper and wood plastic composite.

Pemara in brief
Pemara Corporation, an Australian owned company, is an international supplier of high quality labels, screen products and a wide array of promotional solutions. Pemara's goal is to be the recognised leader within the corporate market throughout the Asia Pacific region.