(UPM, Helsinki, August 23, 2007 at 11:00) – The Artek Pavilion designed by Shigeru Ban, first presented in Milan International Furniture Fair in spring 2007, has now been reconstructed in Helsinki.
The Pavilion, which opens for visitors on the Night of the Arts, is a joint venture of UPM, Artek, Designmuseum and the Museum of Finnish Architecture. The Pavilion is an excellent example of environmental responsibility applied to visual design.
Architectural design and new material meet in the Pavilion. Construction material used is wood-plastic composite, a product innovation developed by UPM. This new, unique material combines the best qualities of wood fibre and plastic. The principle raw material of this product, UPM ProFi, is paper and plastic, surplus from UPM's self-adhesive label materials production. The product is environmentally friendly and it can be recycled.
The Pavilion, experienced by the public for the first time in Milan Triennale Park last spring, is an excellent example of new, innovative ways to use wood raw material. "The story this Pavilion tells is what is possible when you combine architectural design, material technology and courage to try something new", says Mr Markku Koivisto, Director of UPM Corporate Venturing.
UPM tests new raw materials and develops new products in close operation with customers and designers using their creative ideas. In its operations, the company pays attention to sustainability, creative product innovations and friendliness to the environment. "This Pavilion translates well UPM's purpose to developing new businesses", says Markku Koivisto.
New material for outdoor settings
All the Pavilion's wood-bearing structure and surfaces are constructed of UPM ProFi. "Wood-plastic composite has proven highly durable, and is therefore ideal for outdoor use", explains Markku Koivisto. The first commercial product is UPM ProFi Deck patio concept, which has been received extremely well in Finland. It offers a genuine alternative for patio settings because of its easy maintenance and range of colours. The product is sold in Finland by Puukeskus.
For further details please contact:
Mr Markku Koivisto, Director, UPM, Corporate Venturing, tel. +358 40 861 2852
The pavilion is open daily (Mon-Sun) 11 am-18 pm until September 23. Free entry.
It is situated between Design Museum and Museum of Finnish Architecture in Ullanlinnankatu.