(UPM, Helsinki, February 15, 2007) – UPM´s new product innovation UPM ProFi wood plastic composite will have an imposing launch at the Milano Salone Internazionale del Mobile exhibition in April. UPM and the Finnish design product company Artek will build together the exhibition pavilion of Artek in Milan. The pavilion is designed by the world famous Japanese architect Shigeru Ban.
The principle raw material for the wood plastic composite is self-adhesive label materials made of paper and plastic, which is surplus from UPM Raflatac’s production. Manufactured mainly from this recycled material, the composite has proven to be tough and humidity resistant. The composite can be disposed of by incineration or recycled back into the production process. The product development and production are located in Lahti.
"The pavilion project together with Artek is an excellent example how to make use of the new material creatively. The pavilion's load-bearing structures and surfaces are constructed of wood plastic composite corner protection pieces, which are originally designed and produced for UPM's own use. The ground of the pavilion will be built from UPM ProFi wood plastic deck that will be the first product on the market", says Vesa Sorri, Vice President of UPM's Corporate Venturing.
UPM ProFi wood plastic deck is a product that can be worked as wood. The rigid surface of deck endures hard blows and mechanical erosion. The recyclable UPM ProFi deck is a hi-tech product that combines the best characteristics of wood fibres and plastic.
For further information please contact:
Mr Markku Koivisto, Venture Manager, UPM, tel. +358 40 861 2852 (after 10 a.m. Finnish time)
Artek: Ms Susanna Kivisilta , tel. + 358 50 495 7358 (press), Mr Ville Kokkonen, tel. +358 50 3243 285 (pavilion), www.artek.fi
Notes for editors:
UPM is one of the world’s leading forest products groups. The Group's sales in 2006 were EUR 10 billion, and it has about 28,000 employees. UPM's main products include printing papers, converting materials and wood products. The company has production plants in 15 countries and its main market areas are Europe and North America. UPM's shares are listed on the Helsinki and New York stock exchanges. www.upm-kymmene.com
Salone Internazionale del Mobile in Milan, Italy, from 18 to 23 of April, 2007.