UPM publishes innovative web site on Tracing Russian Wood

Archive 16.2.2006 0:00 EET

(UPM, Helsinki, February 16, 2006) – UPM has today published an innovative internet site www.upm-kymmene.com/traceit focusing on how the company carries out its wood sourcing operations in Russia. The site is the result of cooperation with leading German and UK partners; Axel Springer, Otto and the Guardian Media Group.

The site is the continuation and development of a United Nations award winning project that aims to increase transparency in the paper supply chain. The new site contains features such as:

• Stakeholder video clips from Greenpeace, Russian Ministry of Natural Resources and the auditor Det Norske Veritas. These video clips provide views on the current situation in Russia, how UPM is performing and ideas on how UPM can improve its operations
• Flash presentations showing the path of a log from the Russian forest to the magazine shelf, and UPM's specialist carrying out a supplier audit in Russia
• An interactive TraceIT mapping system where you can click on the map to see real photos and logging site information from audits carried out in Russia
• The views of Russian people and Professor Matti Kärkäinen on the social and economic importance of forestry to Russia

The site also features the results of UPM's Taking Responsibility Together project which focuses on health and safety as well as reduction of the impact from logging on soil, water, biodiversity and the landscape.

In addition to the partner companies, valuable contributions were received from Greenpeace Russia, The Russian Ministry of Natural Resources, Det Norske Veritas, UPM's suppliers Novtecles and ZAO FIRO-O and Professor Matti Kärkkäinen.

"The process to develop the traceIT site has provided a valuable forum for a wide range of stakeholders to openly give feedback on how UPM operates. As a result, all of the participants have developed a greater understanding of the issues involved in ensuring sustainable and legal wood supply from Russia", says Florian Nehm, Corporate Sustainability Officer, Axel Springer.

"Many of our customers ask where the fibre for their paper and wood products comes from. www.upm-kymmene.com/traceit gives them and their customers a unique opportunity to see where the fibre for a newspaper or a magazine might come from and how it is traced. It shows how UPM verifies the origin of wood and that it is sustainable, legal and not from protected forest areas", says Päivi Salpakivi-Salomaa, Director, UPM Environmental Forestry Affairs.

For further information please contact:
Juhani Hongisto, Forestry Director, UPM-Kymmene Forest Russia
phone +358 40 847 6730 or +7 921 920 8470
Florian Nehm, Corporate Sustainability Officer, Axel Springer, phone: +49 (0) 30 2591-7 93 70
Dr. Johannes Merck, Vice President Corporate Responsibility, Otto, phone: +49 (0) 40 6461 7250
Jo Confino, Corporate Social Responsibility Adviser and Executive Editor, Guardian Media Group, phone: +44 (0) 207 713 4665

Notes for editors:

Axel Springer
Established by the publisher of the same name in 1946, Axel Springer is now Germany’s biggest newspaper publishing house. With over 150 newspapers and magazines in 27 countries, 10,700 employees, consolidated sales of 2,402m euro, a net profit of 147.5m euro for the year and an
EBITA of 335.8m euro in 2004, Axel Springer is one of the leading media enterprises on the international level. Its strategic objectives are market leadership in the German-language core business, internationalization, and digitization of the core business. The company’s core business – newspapers, magazines and digital distribution channels – is supported by state -of-the-art printing works and efficient marketing organizations.
For more information please visit www.axelspringer.com

Otto is a global player in the mail-order business – and with more than 71,000 employees it is also an important employer. The Otto Group is one of the leading internationally active trading and services groups, comprising about 123 companies in 19 countries.
The company’s headquarters are located in Hamburg, Germany. Customers browse through more than 600 different catalogues worldwide each season and order their heart's desire – from drills to textiles and designer kitchens
For more information please visit www.otto.de or www.ottogroup.com

Guardian Media Group
Guardian Media Group plc is a UK media business with interests in national newspapers, community newspapers, magazines, radio and internet businesses. The company is wholly-owned by the Scott Trust.

The Scott Trust was created in 1936 to secure the financial and editorial independence of the Guardian in perpetuity. Guardian Newspapers Limited, the publisher of the Guardian also publishes GuardianUnlimited and the Observer. We are very much a values-led company and seek to apply the journalistic principles of “honesty, integrity, courage, fairness and a sense of duty to our readers and the community” to the way we manage our own economic role, our environmental impacts, and our social responsibilities.

Our flagship division, Guardian Newspapers Limited (GNL), is a leader in the field of corporate social responsibility and produces an award-winning annual social, ethical and environmental audit. Our other three divisions are also now in the process of preparing similar reports.
For more information: www.gmgplc.co.uk