Building and maintaining good relations with local communities close to our operations and supporting the vitality of these communities are essential for us and for our business success. Our societal engagement activities are clearly connected to our Biofore strategy and responsibility targets.
UPM’s Biofore Share and Care programme reflects our commitment to building a sustainable, innovation-driven future by sharing our expertise and assets for causes we care about. The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
By corporate or local sponsorship we refer to long-term involvement in, and partnership with, community non-profit groups who generally would not be able to fund activities without outside financial assistance. The activities are aimed primarily for relevant stakeholder groups in the surrounding community. Donations refers to one-off or occasional non-profit support made for charitable purposes or other good causes. Employee volunteering is a new form of support at UPM and refers to employees volunteering work or fundraising during working hours.
The sunshine tickles my cheeks as I make my way through the cobbled streets. It’s not yet ten in the morning. I hear steps behind me, others are arriving here too. Beautiful old wooden buildings rise around me, the majority of which are houses. I stop to admire a boutique’s window display with pretty decorations made of lace and pearls. I can also see a marketplace with vendors selling clothes and handicrafts. I’m in Old Rauma and it’s the middle of the Rauma Lace Week, a traditional event here.
After 200 years of extensive farming, the river basin ecosystem in Jaguariúna, São Paulo, was in danger. The riparian forest around the Jaguari River was devastated and the river flowed dirty. To restore the forest and revive the river, UPM Raflatac Brazil partners on a two-year reforestation project together with the municipality and six different organisations.
A Words Matter literacy workshop was held at Jämsä College at the end of May. Participants studied how the meaning of a message changes depending on who sends and who receives it. After completing the workshop, the students also received information about job opportunities at UPM in the Jämsä region.