UPM Raflatac

UPM Raflatac manufactures self-adhesive label materials for product and information labelling for label printers and brand owners in the food, beverage, personal care, pharmaceutical and retail segments, for example. UPM Raflatac is the second-largest producer of self-adhesive label materials worldwide.

​Our direction

  • Profitable organic growth, potentially complemented with acquisitions
  • Widening product portfolio especially in high value-added products
  • Expanding customer reach through increased distribution and sales and service coverage



Our strengths

  • Global delivery network, accurate and efficient supply chain
  • Global scale in R&D, quality development and technical know-how
  • Modern, strategically located and efficiently scalable production assets
  • Industry leader in sustainability and product safety


UPM Raflatac value created  

Important Image

Growth drivers 

  • Private consumption
  • Urban lifestyle
  • Population growth
  • Higher standard of living
  • E-commerce
  • Legislation
  • Self-adhesive labelling technology gaining market share
  • Brands and product innovations

Key figures

​Sales, EURm​1,495
​Comparable EBIT, EURm​136
​% of sales​9.1
​Capital employed (average), EURm​502
​Comparable ROCE, %​27.2
​Personnel on 31 December3,186


Business areas

Driving for top performance in all business areas

UPM as an investment

Targeting attractive total return

Financial targets

Profitability improved in 2017