Biofore Share and Care

UPM’s Biofore Share and Care programme reflects our commitment to building a sustainable, innovation-driven future by sharing our expertise and assets for causes we care about. Sponsorships and donations are one way we do that.​

 

Engaging with society through sponsorships and donations

 

Building and maintaining good relations with local communities close to our operations and supporting the vitality of these communities are essential for us and for our business success. Our societal engagement activities are clearly connected to our Biofore strategy and responsibility targets. 

  • We focus on initiatives that are future-oriented and support innovation and sustainable values or local vitality. 
  • We are committed to sharing our resources in areas where we create value.
  • We concentrate on programmes that are relevant to UPM’s business and responsibility goals.

Biofore Share and Care

UPM’s Biofore Share and Care programme reflects our commitment to building a sustainable, innovation-driven future by sharing our expertise and assets for causes we care about. The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.

The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations. 
  
Commercial sponsorship is a target-oriented, long term activity that is clearly aligned with our business targets. Donations are non-profit support to charitable or other good causes. Our guidelines for sponsorships and donations are applied in all businesses.

UPM’s support can take different forms in different projects. It can be a cash contribution to support community projects, membership of community-related organisation or it can be donations of products or materials or employee volunteering or fundraising.

The guidelines below will be updated in 2016 to correspond the targets and content of the Biofore Share and Care programme.

Reading & Learning

We focus on projects that enhance reading skills and learning opportunities in regions where we operate. We also want to increase awareness of the importance of reading and continuous learning. We are concerned with literacy of young people.

Engagement with communities

The focus of the local sponsorship is concentrated on communities where UPM operates to support the vitality of UPM production locations. The activities are aimed primarily at ensuring the wellbeing of employees and the wellbeing of the surrounding community. In many programmes UPM has local partners such as SOS International, WWF, Birdlife and Vida Silvestre.

Responsible water use

With responsible water use we want to highlight the importance of the water resources and good water management all over the world. We focus on projects that improve the status of water resources and increase awareness of good water management to ensure high-quality water availability.

Boosting bioinnovations

UPM wants to create new business and products for long-term growth. UPM’s expertise in renewable and recyclable materials, low-emission energy and resource efficiency is the key to developing new, sustainable business opportunities with high added value. Currently our focus is to boost bioeconomy-related innovation and expertise to find new sustainable business opportunities.
From upmbiofore.com
AUGUST 15, 2017

The traditional Rauma Lace Week captivated by the Bio Era truck

The sunshine tickles my cheeks as I make my way through the cobbled streets. It’s not yet ten in the morning. I hear steps behind me, others are arriving here too. Beautiful old wooden buildings rise around me, the majority of which are houses. I stop to admire a boutique’s window display with pretty decorations made of lace and pearls. I can also see a marketplace with vendors selling clothes and handicrafts. I’m in Old Rauma and it’s the middle of the Rauma Lace Week, a traditional event here.

From upmbiofore.com
July 26, 2017

Reforesting the Jaguari River Basin in Brazil

After 200 years of extensive farming, the river basin ecosystem in Jaguariúna, São Paulo, was in danger. The riparian forest around the Jaguari River was devastated and the river flowed dirty. To restore the forest and revive the river, UPM Raflatac Brazil partners on a two-year reforestation project together with the municipality and six different organisations.

From upmbiofore.com
JULY 19, 2017

Literacy broadens horizons

A Words Matter literacy workshop was held at Jämsä College at the end of May. Participants studied how the meaning of a message changes depending on who sends and who receives it. After completing the workshop, the students also received information about job opportunities at UPM in the Jämsä region.